Meta for Business (formerly Facebook for Business)Meta for Business (formerly Facebook for Business)
Get started
Advertise
Learn
Support
chevron-down

Log in to Meta for Business

Manage your ad accounts and get personalised support.

Log in with Facebook
Start now
chevron-downchevron-down
Create a Page
Get started
Accomplish your goalsBuild awarenessReach new customersIncrease salesMonetise your contentStart with business toolsFacebook PageMeta Business SuiteShopsAds ManagerExplore appsFacebookInstagramMessengerWhatsApp
Advertise
Explore Meta adsIntro to advertisingFacebook adsInstagram adsAd specificationsInspirationCreate an adGo to Ads Manager
Learn
Start a courseFree lessonsMeta certificationDiscover more insightsMarketing insightsBusiness newsCase studies
Support
Search for solutionsBusiness Help CentreGet supportView popular help topicsManaging accountsPublishing contentAdvertisingSelling productsMonetising contentWork with expertsMeta Business Partners
Search
Get startedAdvertiseLearnSupport
Start now
Create a Page
chevron-down

Log in to Meta for Business

Manage your ad accounts and get personalised support.

Log in with Facebook
Business Help Centre
Get support
Meta Business Help Centre

About Meta Audience Network

Are you a publisher or app developer? Learn more about Meta Audience Network for publishers.

People spend a lot of their time on Facebook and Instagram. But they're also spending time on other apps. Meta Audience Network allows you to extend your campaigns to reach more people using high-quality apps.

In a Facebook ad campaign study, conversion rates were eight times higher among people who saw ads across Facebook, Instagram and Audience Network than people who only saw the ads on Facebook.

Audience Network ads use the same targeting, auction, delivery and measurement systems as Facebook ads.

Supported objectives

Audience Network currently supports the following objectives:

  • Brand Awareness (video only)
  • Reach (video only)
  • Traffic
  • Engagement (video only)
  • App Installs
  • Video Views (video only)
  • Conversions
  • Catalogue sales

Supported ad formats

Audience Network supports image, video and carousel ads. Note that creative and placement eligibility varies across objectives.

Native ad

Banner ad

Something went wrong
We're having trouble with playing this video.
Learn more

Interstitial ad

Something went wrong
We're having trouble with playing this video.
Learn more

Rewarded video ad

Learn more

PermalinkShare
Was this information helpful?

PLACEMENTS |

Audience Network

Back to Home

Meta technologies

Facebook
Instagram
Messenger
WhatsApp
Audience Network
Oculus
Workplace
Meta for Work

Tools

Free tools
Facebook Pages
Instagram profiles
Stories
Shops
Meta Business Suite
Facebook ads
Messenger ads
Instagram ads
Video ads
Ads Manager

Goals

Set up a Facebook Page
Build brand awareness
Promote your local business
Grow online sales
Promote your app
Generate leads
Measure and optimise ads
Retarget existing customers
View all goals

Business types

Small business
Large businesses
Agency
Media and publisher
Creator
Developer
Start-up
Business partner

Industries

Automotive
B2B
Consumer packaged goods
E-commerce
Education
Entertainment and media
Financial services
Gaming
Property
Restaurants
Retail
Technology and telecom
Travel

Inspiration

Meta Foresight
Campaign guidance
Business news
Case studies
Video
Events
Creative Hub

Skills and training

Online learning
Certification programmes
Webinars

Guides and resources

Ads guide
COVID-19 resources
Safety and integrity
Business equity
Find a business partner
Site map

Business Help Centre

Create and manage accounts
Publish and distribute content
Advertise
Sell on Facebook and Instagram
Monetise your content or app
View all articles
© 2023 Meta
Follow Meta for Business (ex Facebook for Business) Facebook Page Social Media Channel
Follow Meta for Business (ex Facebook for Business) Instagram Social Media Channel
Follow Meta for Business (ex Facebook for Business) Twitter Social Media Channel
Follow Meta for Business (ex Facebook for Business) LinkedIn Social Media Channel
AboutDevelopersCareersPrivacyCookiesTermsHelp Centre

Log in to Meta for Business

Manage your ad accounts and get personalised support.

Log in with Facebook