Business Help Center

Facebook's ad system is designed to maximize value for people and businesses. That’s why we conduct research and analyze feedback from our community to understand how different attributes of an ad affect the ad’s performance. We've found that images with less than 20% text perform better. With this in mind, we recommend keeping your text short, clear and concise in order to get your message across effectively.

What is image text?

Image text is any text that exists on your ad image or creative. It doesn't include text outside of your image, like the body text of your ad.

Below you'll find an example of image text.

Body text

Ad image (or video thumbnail)

Image text

Tips for avoiding too much text in your ad images

• If you need to include text in your image, try using fewer words and/or reducing the font size of your text. Keep in mind that if your text is too small, it may be difficult to read.
• Make sure most of the text you use is in the body text instead of directly on the ad's image.
• Avoid spreading text all over the image.

More Resources

• What does it mean when my ad is pending review?
• My ad wasn't approved, but I think it was a mistake. What's next?