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Build the next big hit with Facebook for gaming.
Build, grow and monetise your games on the Facebook platform.
Build
Create fun and engaging games on the Facebook platform. Let people play Instant Games directly in the Messenger app, or use Gameroom or Facebook Canvas for PC gaming and discovery.
Grow
With over 600 million gamers on Facebook and Instagram, you can grow faster by marketing to a global audience. Drive app installs, target engaged gamers or promote events in your game.
Monetise
Increase your game's revenue by creating ad placements with Audience Network. Leverage the power of Facebook targeting to show only the most relevant ads and get paid monthly.
Success story
Space Ape Games
The gaming start-up used smart targeting and video ads to lower the cost of acquiring new players and boost installs globally.
Success story
Zynga dramatically increased in-app purchases.
Using Facebook's app event optimisation, Zynga reached people who were not just likely to download their game, but also to make in-app purchases.
Level up your gaming growth strategy.
Find the right Facebook marketing tools to crush your biggest business challenges.
Grow your user base.
Connect with the universe of Facebook gamers and send them straight to download.
Find the right users.
Do you have an ideal type of gamer? Find more people just like them with Lookalike Audiences.
Drive revenue.
Reach your revenue goals by targeting people who are likely to take a valuable action, such as making a purchase.
“
Facebook is one of our most trustworthy strategic mobile advertising partners, providing awesome user acquisition and monetisation of mobile solutions. Thank you, Facebook, for greatly contributing to the success of Piano Tiles 2.
Joyce Zou
Marketing Director, Cheetah Mobile
Deliver your game to the world with Facebook.
Facebook IQ
Get gaming industry insights
Tap into the behaviour of gamers across consoles, mobile devices and other platforms.
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Skills and training
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