Get ideas
Connect with us
Explore insights and data tools
FacebookInstagramMessengerAudience Network
Facebook Canvas Ads

Canvas ads

Easy-to-create, fullscreen experiences

Create an Ad

Expand your in-feed story with an instant-loading fullscreen experience

Canvas helps you shorten the distance between your message and the customer. It loads instantly, it's mobile-optimized and it's designed to capture the complete attention of your audience. With Facebook Canvas ads, people can watch engaging videos and photos, swipe through carousels, tilt to pan, and explore lifestyle images with tagged products—all in a single ad. They won't just see your story, they'll become part of it.

Something Went Wrong
We're having trouble playing this video.
Something Went Wrong
We're having trouble playing this video.
Facebook Canvas ad comes with a easy to use template

Easy to create

Try our easy-to-use templates or build a custom, one-of-a-kind Canvas of your own.

Facebook Canvas ads are mobile friendly and load fast


Canvas ads are designed for mobile and load up to ten times faster than standard mobile web.

Facebook Canvas ad can help for multiple marketing objectives

Good for any goal

Acquire new customers, amplify your business, inspire mobile shopping or drive brand awareness.

Easy-to-use templates for your business objectives

Create a Facebook Canvas ad in no time at all with one of our four optimized templates—or build from scratch to create a one-of-a-kind Canvas to tell your story.

Example of a Facebook canvas ad from Dollar Shave Club

Get new customers

Drive conversions with a mobile landing page that encourages action.

Example of a Facebook collection ad from Adidas

Sell products: Grid layout

Showcase products in a grid layout to people can browse more of your products in one place.

Example of a Facebook collection ad from Feroldi's

Sell products: Lifestyle layout

Let people explore your products in action by featuring them in photos.

Example of a Facebook collection ad from Waterford Lux Resort

Showcase your business

Give people an engaging way to explore your brand, product or service.


Go big with your campaigns

Generate intent with ads in feed

Many of our ad formats are designed to drive discovery and attention in feed—from video and collection, to carousel and slideshow.

Nurture intent with Canvas

When someone clicks on a collection ad, they'll land on Canvas—a full-screen experience that drives engagement and and nurtures interest and intent.

Harvest intent on your site or app

Canvas will send people to your website or app, which helps you turn their intent into valuable actions downstream.

Facebook’s Canvas enabled us to tell a compelling home improvement story outside the confines of a typical News Feed advert. This allows customers to get a complete understanding of Lowe's coordinated style without ever leaving the platform. The experience provides a unique opportunity for the customer to explore the path of inspiration to conversion seamlessly.

Brad Walters

Director of Social Media & Content Strategy at Lowe’s Home Improvement

Tell your story with Canvas


What makes an effective ad?

See what we're learning about which types of ads perform best on our platforms.

Additional resources

A family of apps and services for all the ways people and businesses connect.

Facebook for Business

Facebook can help your large, medium or small business grow. Get the latest news for advertisers and more on our Facebook Business Page.