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Distribute Your Content on Facebook: What You Need to Know
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3 min
Facebook Stories: An Introduction for Content Creators
Stories are a great way to connect with your audience and share content between your scheduled video posts, with photos and short videos. All content posted to Stories lasts only 24 hours. Stories are fullscreen, short-form, ephemeral and offer all sorts of creative, customizable overlays, which means more ways to be authentic and less pressure to be perfect.
How Stories work
Stories are a place to get candid! Clicking Add to Your Story activates your device's camera to capture an in-the-moment video or a candid photo, making story content even more personal than News Feed posts. You can also import existing photos and videos.
Here's some more information about how Stories work:
Length, timing and lifespan
Photos play for five seconds each, and videos up to 20 seconds are supported. Each individual story disappears after exactly 24 hours. 
Comments and reactions
Only the poster sees comments on and reactions to a story.
Live stories
When you go Live, the video is available in your story only for as long as you're broadcasting.
Privacy
You can change the privacy settings on your stories just like you would for posts.
Design for sound off, delight with it on
Stories don't use captions, so consider text and visual overlays to add context.
Where Stories live
Find the Stories carousel above News Feed on your Facebook Home tab, and above your messages in Facebook Messenger.
Ideas for when to use Stories
There are all sorts of ways you can use Stories. Here are some examples for inspiration, but feel free to get creative!
Share timely information (like announcements, events, sneak peeks or breaking news) or fun moments without cluttering your News Feed.
Post breaking news or reminders. Stories appear at the top of the Facebook app, making them the first thing your followers will see.
Post very short videos without negatively impacting your distribution on News Feed or Watch (where videos should be 1+ minute long).
Post previews or excerpts to reach and engage followers who might miss your content in News Feed or Watch.
Unleash your creativity with hundreds of customizable text, stickers, freehand drawing, effects, filters, overlays and augmented reality features not available for News Feed or Watch.
Take votes and let your friends and fans weigh in with customizable polls and star ratings.
Thanks for learning!
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Distribute Your Content on Facebook: What You Need to Know
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