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Facebook Business

Facebook Marketing Partner Product Policies

Facebook Marketing Partner Policies

General Guidelines

By participating in the Facebook Marketing Partner Program (“Program”), you agree to comply with these Marketing Partner Program Policies, as well as Facebook’s Statement of Rights and Responsibilities and other applicable Facebook terms, guidelines or policies referenced in these Program policies.

Any violation of any of the Facebook terms may result in suspension from the Program, removal from the Marketing Partner Center, termination of access to Facebook’s Ads API, disabling of Facebook advertising accounts, revocation of previously issued qualifications, immediate and permanent removal from the Program or other sanctions as Facebook deems appropriate.

Marketing Partners must provide Facebook’s Marketing Partner Program team members with login credentials upon request.

Facebook, at its sole discretion, may modify or terminate the Program at any time, and reserves the right to grant or remove access to the Program at its sole discretion.

Facebook may change these terms at any time without prior notice. Please check them regularly. Your continued participation in the Program (including any use of the Marketing Partner Program badge, Ads API, Marketing Partner Center, etc.) constitutes acceptance of those changes.

Badge and Logo Use

Marketing Partner Program participants must follow the below guidelines as well as adhere to all of the Badge requirements.

Marketing Partner Program badge
The Marketing Partner Program badge allows you to promote your status as a member of the Program in online and offline materials.

Using the badge
  1. You may use the badge only if you have been recognized as a member of the Marketing Partner Program by the Facebook Marketing Partner Program. The Marketing Partner Center lists all currently badged companies. The badge is issued by Facebook to each member and illustrates the qualification(s) each company has earned.
  2. You may not modify or alter the badge in any way, such as changing its design or color, or combining the badge with any other words or images, or altering any of the qualifications shown on the badge.
  3. In online materials, the badge must hyperlink to one of the following: the Marketing Partner Center or your profile page in the Marketing Partner Program website.
  4. You must keep sufficient space around the badge so it appears clean and uncluttered.
  5. You may not use the badge in any way that implies that you are an employee or agent of Facebook, or that Facebook endorses, sponsors, or is responsible for your services. You agree that you are solely responsible and liable for your services.
  6. You may not use the badge in a way that is deceptive, harmful, obscene, or otherwise objectionable to Facebook.

Press Relations

In addition to the below guidelines, the Facebook Developer PR Guidelines must be observed when discussing Facebook, the Program, products, statistics or trends publicly (press releases, articles, blog posts, etc.). Failure to do so may result in retraction of public materials or removal from the Program.

All public communications must be sent to the Marketing Partner Team via contacting our team for prior review and approval.

General language
Marketing Partner Program members will not use any terms or phrases that refer to exclusivity, advance access, or a unique relationship with Facebook. Examples of prohibited words and phrases not to be used regarding Facebook and your company include, but are not limited to:
  • strategic
  • commitment
  • worked together
  • exclusive
  • continued relationship with Facebook
  • special/advance/early access
  • whitelist
  • trusted
  • certified
  • verified
  • recommended

Facebook Marketing Partner Program Style Guide
Facebook Marketing Partner Program is in initial caps, and may not be abbreviated as FBMP.

Beta Products
Product discussions with Facebook are considered confidential. Marketing Partners are not to discuss non-public products or plans unless provided explicit written permission from Facebook even if public documentation exists. This includes, but is not limited to, products described as “alpha,” “beta,” and tests.

Approved Facebook Language
The Facebook Marketing Partner Program recognizes companies that have qualified for one or several of the available specialties, verticals, and countries.

Promoting and advertising your Facebook capabilities
  • Do not misrepresent your participation in the Program, use Facebook brand assets including the Facebook Marketing Partner badge, and do not infer an endorsement or sponsorship from Facebook other than participation in the Program. Do not represent yourself as an agent, employee, affiliate or any other kind of representative of Facebook or make any representation, warranty or guarantee by or on behalf of Facebook.
  • Non-Facebook Advertising: Do not use any Facebook branded term or trademark in ad copy or in targeting parameters in any advertising off Facebook (i.e., search, Display, etc.). This includes, but not limited to, the following terms or variations of them: Facebook, Facebook Exchange, Facebook Marketing Partner Program.
  • On Facebook Advertising: Advertising your capabilities on Facebook is ok including use of branded terms (i.e. Facebook, Facebook Exchange, Facebook Marketing Partner, etc.) as long as it follows our general guidelines and Facebook’s Advertising Guidelines


In addition to these Marketing Partner Program policies, Marketing Partners must also comply with all Facebook policies, including (but not limited to) the below ones. Please review them carefully. We reserve the right to request documentation from you to ensure your compliance.

Other requirements
  • Full compliance with badge requirements: Make sure your tool set is in full compliance with all the Badge requirements at all times, in all the areas you qualified for.
  • Advance notice: You must give Facebook and your customers 60 days written notice of your intention to stop providing any services under which you have been badged.
  • API Anomaly Notifications: Marketing Partners may from time to time see anomalies (pricing, delivery etc.) that are favorable. Marketing Partners must share any such anomalies with Facebook’s Marketing Partner team within four hours.
  • Other applicable terms: If a Marketing Partner also participates in one or more other Facebook programs, these Marketing Partner Program policies do not replace any terms applicable to such other programs and such terms will continue to apply to a Facebook Marketing Partner’s participation in such other programs.
  • Transparency requirements: Marketing Partners who purchase or manage Facebook advertising on behalf of their customers must be transparent with information that affects a customer’s ability to make informed decisions regarding their Facebook advertising.

Marketing Partner Center

The Marketing Partner Center is the main interface for marketers to find the right company for their needs. As a member of the Program, it is your responsibility to make sure your profile is constantly up to date with complete and accurate information. This will make the Marketing Partner Center an advertiser friendly place and a great channel to grow your business.

Case studies & White-papers
You can upload materials you haven’t built with our Marketing team but you must make sure they are accurate, the results of your work, and primarily focused on Facebook.

Office Location
  • Have a legal entity owned by the Marketing Partner and trading under the same name as the main Marketing Partner registered in that country.
  • Have staff physically based in the office who have been trained to offer pre-sales and post sales support in the local language.
  • Each location should be able to qualify individually for the Program in terms of work quality and customer service.

  • Resellers must also comply with these same Program policies and badged companies will be responsible for ensuring their resellers’ compliance and liable for their actions. Violations can lead to Program removal for both the Marketing Partner and the reseller.
  • Resellers must not refer to themselves as members of the Program or Marketing Partners.
  • Marketing Partners must notify us upon naming an official reseller for a given country.
  • Marketing Partners must provide us with a copy of the reseller contract with the information on discounts, SLA’s, designated territory, expiry date, etc.
  • Resellers must be legal entities registered for trading and billing in their country in the local currency and be capable of providing local language pre-sales and post sales support.
  • Resellers will have be denoted on the profile of the Facebook Marketing Partner that they are partnering with.

Updating your profile
Most of the updates rely on you and should be accurate reflections of our business. You will not input any false information in your profile. These terms govern your participation in the Program, and your participation in the Program is deemed part of your use of, and actions on, “Facebook” under Facebook’s Statement of Rights and Responsibilities. Facebook and you are entering into these terms as independent contractors, and (notwithstanding any use of the term “preferred” or “partner”) nothing in these terms will be construed to create a partnership, joint venture, agency or employment relationship between us.
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