Marketing on WhatsApp

Keep in touch with customers everywhere with WhatsApp.

WhatsApp is a fast, simple and reliable way to message anyone in the world.

2 billionpeople use WhatsApp every month.1

500 millionpeople use WhatsApp Status every day.2

of people surveyed across eight markets say that their messaging has increased over the past two years. Explore how messaging is threading together a new path to purchase. Get the insights from Facebook IQ.

Research on how people use WhatsApp from Facebook IQ

Scale communication with customers through fast and reliable messaging.

Make a great first impression.

Complete your business profile to share important information such as your business description, hours of operation and more.

Showcase your products and services.

Create a catalogue to help customers discover your products and services and message you directly about items they're interested in. A catalogue can also help improve discovery and make your marketing campaigns more effective.

Provide customer support.

Connect with customers where they spend their time by responding to people when they message you.

Leverage personal and trusted messaging tools to connect with customers.

WhatsApp Business app

The WhatsApp Business app was built with the small business owner in mind. With the free-to-download app, businesses can interact with customers easily by using tools to automate and quickly respond to messages.

WhatsApp Business platform

Medium and large businesses access messaging solutions through the WhatsApp Business platform. The API platform allows businesses to use tools to communicate with customers on WhatsApp.

An example of a travel WhatsApp notification with a QR code

Drive discovery with ads that click to WhatsApp.

Add a call-to-action button to your Facebook ads that will open a chat in WhatsApp.

Businesses who use WhatsApp to communicate with their customers will be able to open more conversations with ads that click to WhatsApp. Find out how you can use messaging to make your marketing more personal.

See how businesses use WhatsApp to advertise and promote their brands.

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