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Meta for Business
Advertising Week 2024: Unlock Video Performance with GenAI and Creator Marketing
We're announcing new ways for advertisers to improve their campaign performance with updates to our video ecosystem, creator content and suite of generative AI ad creative tools.
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Best Practices
Tips ·
Measurement 360: Building a ‘suite of truth’ to capture the incremental impact of advertising
Businesses that successfully capture a fuller picture of ad performance are moving from a single source of truth to a suite of trusted tools and methods. See the new report.
Announcements ·
IAB NewFronts 2025: Meta Presents New Solutions for Creators and Brands
Reach your target audience with our latest ad solutions: Reels trending ads, Trends in Creator Marketplace, and more.
Interviews ·
Performance Talks: CMO Corner with Westwing's Rik Strubel
In the latest episode of Performance Talks, Meta’s Nicola Mendelsohn sat down with Rik Strubel, Chief Marketing Officer at Westwing.
Tips ·
Insights from Meta's Q1 Earnings: Five Tips to Boost Performance for Businesses
Boost your business performance on Meta with five tips from our Q1 earnings insights.
Inspiration ·
How Businesses And Creators Are Using Meta Verified To Help Build Confidence with New Audiences, Drive Engagement and Protect Their Accounts from Impersonation
Learn how businesses and creators are using Meta Verified to build confidence with new audiences, drive engagement, and protect their accounts from impersonation...
Tips ·
Meta Advantage+ explained in two minutes
Discover how Meta Advantage+ can elevate your advertising strategy with AI-powered tools and automation. Learn how to maximize your campaign performance with our latest video...
Tips ·
Unlocking the Power of Diversification with Meta Andromeda
Unlock the Power of Diversification with Meta Andromeda: Learn how Meta's cutting-edge AI model supports creative diversification strategies and helps businesses create better...
Inspiration ·
Meta Performance Spotlight Series: Making Waves with Meta Verified: WaterBear Photography's Journey
Discover how WaterBear Photography used Meta Verified to build credibility, protect their Instagram account from impersonation, and better connect with their audience.
Inspiration ·
Generation Zeitgeist - Taking the Social Pulse of Gen Z
Meta commissioned global research into Gen Z's social media habits on Instagram and Facebook to help brands connect, create culture, and drive commerce with this critical demographic.
Announcements ·
AI Innovation in Meta's Ads Ranking Driving Advertiser Performance
Meta harnesses the power of AI to drive better experiences for people and better results for businesses.
Announcements ·
New Creator Marketing Tools to Grow Your Business
Discover how Instagram's new AI-enabled creator discovery and content recommendation tools can help businesses find the best creators to tell their story and drive sales.
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