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How to engage new and existing customers during holiday shopping Opportunities for one-on-one customer connection can help incentivize sales during such a busy shopping season. Learn more.
MUST READS
Best Practices
Inspiration ·
Agency stories: Mindshare boosts sales for Nederlandse Loterij via Conversions API
By implementing the Conversions API, media agency Mindshare helped Nederlandse Loterij drive a 33% higher conversion rate on Meta technologies.
Tips ·
Unlock your business’s full potential with the new Performance 5
We're introducing updates to the Performance 5 best practices to help businesses take advantage of our ongoing investments in AI, Reels and new ad formats in time for the holidays.
Inspiration ·
Jones Road Beauty CMO on how advertisers are unlocking new creative strategies with AI
We sat down with Cody Plofker, CMO of Jones Road Beauty to talk more about how AI-powered tools are helping their business reach the right customers.
Announcements ·
Helping businesses find customers with a promotional ads test and new lead ads features
We’re introducing promotional ads which make it easier for people to discover, manage and apply promotions and expanding our lead ads product with new features.
Tips ·
Maximizing advertising ROI: Climbing the ladder of incrementality in ad measurement
Incrementality is the degree to which a measurement approach can estimate marketing impact. Meta and MMA Global have collaborated to help businesses use incremental measurement to drive results.
Announcements ·
Introducing the AI Sandbox for advertisers and expanding our Meta Advantage suite
We are sharing more about how we’re using AI to improve the performance of ads for businesses, including a first look at our AI Sandbox that’s testing generative AI capabilities.
Announcements ·
IAB Newfronts 2023: Expanding our Reels ecosystem
Today at IAB Newfronts, we’re announcing new ways for advertisers to reach customers, increase campaign performance, and measure results with Reels.
Agency ·
Agency stories: Conversions API – Renault Group
OMD and Annalect Netherlands help Renault understand the Conversions API, its benefits, key differences vs the pixel and better performance of the Meta campaign.
Tips ·
Operationalizing Measurement 360: Modernizing organization operating models
In the latest report developed by Meta in collaboration with Deloitte, Measurement 360: Modernizing Organization Operating Models, we share successful approaches by marketing analytics leaders to improve measurement capabilities within an organization.
Tips ·
Meta Performance Spotlight: How Ogee is driving sustainable growth with Advantage+ shopping campaigns
Ogee is a luxury clean beauty company leveraging Meta's Advantage+ shopping campaigns to increase ROAS, lower customer acquisition costs and generate historic revenue figures.
Announcements ·
Digital tools remain key driver for small businesses growth
We're releasing the latest research findings on the state of small business focused on the use of digital tools.
Announcement ·
Branded Content Ads - Now Partnership Ads
Today, we’re renaming branded content ads to partnership ads to reflect the expanded types of organic content that can be boosted into an ad. Partnership ads allow advertisers to amplify content from a creator or other partner’s handle, to scale their collaborations.
More from Meta for Business
Tips ·
Unlock your business’s full potential with the new Performance 5
We're introducing updates to the Performance 5 best practices to help businesses take advantage of our ongoing investments in AI, Reels and new ad formats in time for the holidays.
Tips ·
Maximizing advertising ROI: Climbing the ladder of incrementality in ad measurement
Incrementality is the degree to which a measurement approach can estimate marketing impact. Meta and MMA Global have collaborated to help businesses use incremental measurement to drive results.
Tips ·
Operationalizing Measurement 360: Modernizing organization operating models
In the latest report developed by Meta in collaboration with Deloitte, Measurement 360: Modernizing Organization Operating Models, we share successful approaches by marketing analytics leaders to improve measurement capabilities within an organization.
Skills and training
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