News

Elevate Your Campaign Performance With Opportunity Score
Announcements · June 9, 2025

Elevate Your Campaign Performance With Opportunity Score

Boost your campaigns with opportunity score in Ads Manager for top-tier optimization and performance.
Get More From Your Conversions, Introducing New Tools to Optimize for What Your Business Values Most
Announcements · June 4, 2025

Get More From Your Conversions, Introducing New Tools to Optimize for What Your Business Values Most

Boost ad performance with Meta's expanded suite of products, including Value Optimization & Incremental Attribution.
New report: How to drive performance through creative optimization
Inspiration · June 4, 2025

New report: How to drive performance through creative optimization

A new report produced in collaboration between Meta, AppsFlyer and Dentsu Creative provides a comprehensive look into the key drivers of ad creative performance in 2025.
Hear from successful marketers on how to drive performance with Meta ads
Interviews · June 2, 2025

Hear from successful marketers on how to drive performance with Meta ads

Hear from successful marketers on how to drive performance with Meta ads
Measurement 360: Building a ‘suite of truth’ to capture the incremental impact of advertising
Tips · May 28, 2025

Measurement 360: Building a ‘suite of truth’ to capture the incremental impact of advertising

Businesses that successfully capture a fuller picture of ad performance are moving from a single source of truth to a suite of trusted tools and methods. See the new report.
IAB NewFronts 2025: Meta Presents New Solutions for Creators and Brands
Announcements · May 8, 2025

IAB NewFronts 2025: Meta Presents New Solutions for Creators and Brands

Reach your target audience with our latest ad solutions: Reels trending ads, Trends in Creator Marketplace, and more.
Performance Talks: CMO Corner with Westwing's Rik Strubel
Interviews · May 7, 2025

Performance Talks: CMO Corner with Westwing's Rik Strubel

In the latest episode of Performance Talks, Meta’s Nicola Mendelsohn sat down with Rik Strubel, Chief Marketing Officer at Westwing.
Insights from Meta's Q1 Earnings: Five Tips to Boost Performance for Businesses
Tips · May 1, 2025

Insights from Meta's Q1 Earnings: Five Tips to Boost Performance for Businesses

Boost your business performance on Meta with five tips from our Q1 earnings insights.
How Businesses And Creators Are Using Meta Verified To Help Build Confidence with New Audiences, Drive Engagement and Protect Their Accounts from Impersonation
Inspiration · April 23, 2025

How Businesses And Creators Are Using Meta Verified To Help Build Confidence with New Audiences, Drive Engagement and Protect Their Accounts from Impersonation

Learn how businesses and creators are using Meta Verified to build confidence with new audiences, drive engagement, and protect their accounts from impersonation...
Meta Advantage+ explained in two minutes
Tips · April 22, 2025

Meta Advantage+ explained in two minutes

Discover how Meta Advantage+ can elevate your advertising strategy with AI-powered tools and automation. Learn how to maximize your campaign performance with our latest video...
Unlocking the Power of Diversification with Meta Andromeda
Tips · April 22, 2025

Unlocking the Power of Diversification with Meta Andromeda

Unlock the Power of Diversification with Meta Andromeda: Learn how Meta's cutting-edge AI model supports creative diversification strategies and helps businesses create better...
Meta Performance Spotlight Series: Making Waves with Meta Verified: WaterBear Photography's Journey
Inspiration · April 2, 2025

Meta Performance Spotlight Series: Making Waves with Meta Verified: WaterBear Photography's Journey

Discover how WaterBear Photography used Meta Verified to build credibility, protect their Instagram account from impersonation, and better connect with their audience.