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Supercharge your campaign performance with new Advantage+ AI features and experimentally proven recommendations

Announcements | February 6, 2025

Introducing new tools to help businesses maximize their campaign performance with more AI innovations and experimentally proven recommendations.

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Ads in Threads: Extend Your Campaigns to a Rapidly Growing Community

Announcements | January 24, 2025

Threads is our newest, fast-growing social app for public conversation, where people are connecting over ideas—and your business can join the conversation.

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How Mindshare UK boosted brand awareness for Pot Noodle using Meta technologies

Agency | January 13, 2025

Pot Noodle wanted to grow the category by showcasing their product as the go-to option for lunches and snacks — not just because of its speed, but also because of its fantastic taste.

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Safety and Integrity Highlights from 2024

December 9, 2024

Discover the latest safety and integrity highlights from 2024 and learn how Meta is working to create a more responsible media ecosystem.

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Why Q5 Marketing is Crucial for Mobile Game Developers

Tips | December 6, 2024

Learn more about the period from late December to mid-January, known as the fifth quarter (Q5) and how it offers a cost-effective marketing opportunity for game developers.

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Performance Talks: CMO Corner with Etsy’s Raina Moskowitz

Tips | November 25, 2024

Last month during Advertising Week in New York City, Meta’s Nicola Mendelsohn sat down with Raina Moskowitz, Etsy’s Chief Operating and Marketing Officer.

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Three steps to optimize your performance with creative diversification

Tips | November 19, 2024

Creative diversification, or using a variety of ad creatives to reach different customers, is so vital to campaign performance that it is one of our top tips this holiday season.

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How dentsu helped drive a 789% sales increase with Meta lead generation ads

Tips | November 15, 2024

Learn how media agency Carat helped to drive a 789% increase in sales for Post Office, the UK’s largest services provider, by focusing on Meta’s website lead generation solution

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How Kargo’s investments in creative automation are boosting ad performance

Inspiration | November 13, 2024

Kargo's investment in creative automation boosts ad performance by leveraging data-driven personalized ads and better shopping experiences.

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Sizzling Marketing Insights from Meta’s Restaurant Summit

Tips | October 23, 2024

On October 1st in Chicago, Meta’s Restaurant Summit brought together more than 100 marketers from some of the most recognizable franchises in the industry for a buffet of diverse programming, discussion, and exploration into the world of restaurants on Meta platforms.

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How Meta install referrer delivers more comprehensive Android app promotion measurement

Tips | October 17, 2024

As the advertising ecosystem continues to change, app advertisers must evolve their measurement strategies to drive performance. Discover how Meta has built app measurement solutions to meet this challenge.

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Advertising Week 2024: New Brand Suitability Controls

Announcements | October 10, 2020

At Advertising Week 2024 Meta launched new brand suitability controls on Facebook and Instagram.

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Advertising Week 2024: Unlock Video Performance with GenAI and Creator Marketing

Announcements | October 8, 2024

At Advertising Week 2024, we’re announcing new ways for advertisers to improve their campaign performance with updates to our video ecosystem, creator content and suite of generative AI ad creative tools.

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A new whitepaper from Meta that explores the transformative power of AI in marketing.

Announcements | October 8, 2024

The Age of Amplified Imagination. A new whitepaper from Meta that explores the transformative power of AI in marketing.

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How Universal Pictures and EssenceMediacom maximised audience reach and brand lift through Meta platforms

Tips | October 8, 2024

Learn how Universal Pictures and EssenceMediacom maximised audience reach and brand lift through Meta platforms

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Watch all the content from Meta’s 2024 Global Agency Summits

Announcements | October 7, 2024

Meta's Global Agency Summit 2024 brought agency professionals from across the world together for events aimed at providing them with the necessary tools and insights to thrive in a rapidly evolving digital landscape.

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Introducing new tools to drive holiday sales and reach customers with diversified creative

Announcements | September 16, 2024

To give advertisers more options to reach customers with the right message at the right time this holiday season, we’re introducing new ad tools and formats to turn interested shoppers into new customers.

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Meta Performance Spotlight Series: How Ferrara is leaning into a creative sweet spot on Reels

Announcements | September 16, 2024

We caught up with Magen Hanrahan, SVP, Consumer Understanding & Experience at Ferrara, to hear more about how their brands stay tapped in and lean on creative to find new audiences.

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Campaign Optimization Updates to Improve Advertiser Performance

Announcements | August 14, 2024

Meta is rolling out new ways for businesses to customize their campaigns by more precisely communicating what they value, while also making improvements to our ads system to deliver more of that value.

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Performance Talks: How Creativity Can Change The World

Interviews | July 29, 2024

Last month, Meta’s Nicola Mendelsohn sat down with Jane Geraghty, Chief Client Officer at WPP, while in Cannes for the annual Festival of Creativity. They discussed how AI is helping to shape the agency of the future, WPP’s big bet on the technology, and the potential AI brings for creativity.

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Unwrap AI-enabled performance this holiday season

Tips | July 18, 2024

Marketers can unwrap AI-enabled performance by using Meta Advantage to create and meet demand, make ads faster with gen AI and build diverse creative with new formats.

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Performance Talks CMO Corner with Warner Brothers Discovery’s Pato Spagnoletto

Announcements | July 15, 2024

Last month, Meta’s Nicola Mendelsohn sat down with Pato Spagnoletto, Warner Brother Discovery's Global CMO while in Cannes for the annual Festival of Creativity. They discussed how big brand moments like Season 2 of The House of the Dragon, drive subscribers for the Max brand, the role of AI and new creative formats in driving performance, and what’s on tap for Max during the holiday season.

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Cannes Lion 2024: Introducing AI Chatbots, Messaging Tools, & Threads API to Drive Business Performance & Foster Stronger Connections

Announcements | June 18, 2024

This week at the Cannes Lions International Festival of Creativity, we're introducing three products to help businesses grow, better engage on Threads, and unlock creativity.

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Don’t Let Your Business be a Victim: Protect Your Facebook Account From Phishing

Tips | June 17, 2024

We are providing insights into phishing - what it is and how to protect your Facebook account against it.

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