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Meta for Business
Advertising Week 2024: Unlock Video Performance with GenAI and Creator Marketing
We're announcing new ways for advertisers to improve their campaign performance with updates to our video ecosystem, creator content and suite of generative AI ad creative tools.
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Best Practices
Announcements ·
Elevate Your Campaign Performance With Opportunity Score
Boost your campaigns with opportunity score in Ads Manager for top-tier optimization and performance.
Announcements ·
Get More From Your Conversions, Introducing New Tools to Optimize for What Your Business Values Most
Boost ad performance with Meta's expanded suite of products, including Value Optimization & Incremental Attribution.
Inspiration ·
New report: How to drive performance through creative optimization
A new report produced in collaboration between Meta, AppsFlyer and Dentsu Creative provides a comprehensive look into the key drivers of ad creative performance in 2025.
Interviews ·
Hear from successful marketers on how to drive performance with Meta ads
Hear from successful marketers on how to drive performance with Meta ads
Tips ·
Measurement 360: Building a ‘suite of truth’ to capture the incremental impact of advertising
Businesses that successfully capture a fuller picture of ad performance are moving from a single source of truth to a suite of trusted tools and methods. See the new report.
Announcements ·
IAB NewFronts 2025: Meta Presents New Solutions for Creators and Brands
Reach your target audience with our latest ad solutions: Reels trending ads, Trends in Creator Marketplace, and more.
Interviews ·
Performance Talks: CMO Corner with Westwing's Rik Strubel
In the latest episode of Performance Talks, Meta’s Nicola Mendelsohn sat down with Rik Strubel, Chief Marketing Officer at Westwing.
Tips ·
Insights from Meta's Q1 Earnings: Five Tips to Boost Performance for Businesses
Boost your business performance on Meta with five tips from our Q1 earnings insights.
Inspiration ·
How Businesses And Creators Are Using Meta Verified To Help Build Confidence with New Audiences, Drive Engagement and Protect Their Accounts from Impersonation
Learn how businesses and creators are using Meta Verified to build confidence with new audiences, drive engagement, and protect their accounts from impersonation...
Tips ·
Meta Advantage+ explained in two minutes
Discover how Meta Advantage+ can elevate your advertising strategy with AI-powered tools and automation. Learn how to maximize your campaign performance with our latest video...
Tips ·
Unlocking the Power of Diversification with Meta Andromeda
Unlock the Power of Diversification with Meta Andromeda: Learn how Meta's cutting-edge AI model supports creative diversification strategies and helps businesses create better...
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