New courses to bring your business online

As businesses around the world are shifting their focus online, many are wondering where to start. To help with this transition, our business education programme, Facebook Blueprint, launched 15 new courses that cover the fundamentals. As always, our Blueprint courses are free, and we've made lessons even more straightforward, putting concepts into context with storytelling and offering downloadable materials to help bring what you learn to life.

Explore some of the newest additions below or browse all of the new courses.

With so many social media channels to choose from, deciding which ones deserve your attention can be difficult. This course will help you choose the right channels that are best suited for your business.

People have personalities. Businesses have brands. Taking the time to define yours can help you be more consistent in how you talk about your business. In this course, learn to explain what a brand is and how to start creating or refining your own. We'll show you what a process framework looks like and give you a downloadable brand template to use.

The customer journey refers to the experiences people have before making a purchase. Understanding it can help you develop a marketing plan that drives customers down the path to conversion. Take this course for help learning when and how to reach potential customers. Within it, you'll get a free customer journey template.

Establishing goals upfront can help you stay focused on what you hope to accomplish with your marketing efforts. And in setting goals, it pays to be SMART: specific, measurable, achievable, relevant and time-bound. In this course, learn how to set SMART goals and measure milestones. You'll also get a marketing goals template.

Everything your business shares online, from photos to ads, is content. Creating a content calendar can help you plan content – where to place it and when to share it. In this course, learn why organising content is important and how to assemble a content calendar of your own with a free content calendar template.

For more information, explore all Blueprint courses.