Updates To Housing, Employment and Credit Ads in Ads Manager

Update 12/04/2019: Enforcement of this process now also applies to all the tools businesses use to buy ads. We’re also adding a housing ad section in the Ad Library, so it will be easy to search for and view US ads about housing opportunities.

acebook cares deeply about civil rights and we want to make sure we’re advancing them on our platform. As part of a historic settlement with leading civil rights organizations in March we announced changes to help prevent discrimination in ads that offer housing, employment and credit opportunities. After giving advertisers time to familiarize themselves with the changes we started rolling out in June, today we're requiring all advertisers based in the U.S. or trying to reach audiences in the U.S. to use our new process to buy housing, employment and credit ads. These ads are considered Special Ad Categories and have restricted targeting options in Ads Manager. To review these ads, we will use mostly automated review, supported by human reviewers. Mistakes will happen but we continue to improve the more ads we review. As we said in June, we plan to extend enforcement to all other ad-buying systems by the end of the year.