Advertising

Reach all the right people more efficiently

Advertising on Facebook helps businesses meet new customers and stay in touch. Most online advertising reaches only 38% of its intended audience. Facebook’s average is 89%.3. With our tools for businesses, you can set your budget and create ads to reach all the right people.

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How Our Ads Work

Ads on Facebook are unique. They're shown to specific groups of highly engaged people on desktop and mobile. When your ads have great creative content and are well targeted, they get more likes, comments and shares. When someone takes any of these actions, their friends may see your ad, making it more powerful. When you boost your Page posts or expand the audience for your ads, more people will see them when they visit Facebook.
We'll help you create ads that achieve real results, whether that means connecting with more people through your Page, finding the right customers for your app, or driving sales on your website or in your store.
Create Ad

Best For

Reaching more people
Targeting a specific audience
Brand Awareness
Generating sales

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Top Targeting Options

Location

Reach people in cities, countries and communities where you want to do business. For example: If you’re a local business, you can show your ads to people who are near your store.

Demographics

Choose the audience for your ad based on demographics like age, gender, education and more. For example: You can create different ads to appeal to different age groups or genders.

Interests

Reach people based on their interests, hobbies and Pages they like on Facebook. For example: If you sell cookware, you can reach people who like “cooking,” and also cooking shows or recipe sites.

Behaviors

Find people based on their purchase behaviors, device usage and other activities. For example: App developers can reach people who are early adopters or who use a specific type of phone.

Connections

Reach people who are connected to your Page, event or app, as well as their friends. For example: You can promote an event by showing ads to the friends of people who are attending.

Custom and Lookalike Audiences

Learn more about these advanced advertising features to help you connect with the people you already know, and more people like them, on Facebook.

Best For

Reaching just the right people

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Facebook Offers

Facebook Offers are posts about a special discount or promotion that people can claim and bring into your store. When an Offer ad is shown to people on Facebook, they can click the Get Offer button to claim it. People have the option to share offers with their friends, which means you’ll reach more people.
When you boost your offer, you can set your budget and the target audience for it. Track the success of your offers by seeing how many people claim them and come into your store. You can even create a barcode for your offer so that it's easy to scan and keep track of sales.
Create Offer

Best For

Increasing sales in your store by encouraging foot traffic
Engagement and virality

Resources

Ads Create Tool

The ads create tool is designed to help you meet your marketing goals. It includes a powerful set of targeting and creative options to help you reach all the right people with relevant and engaging Facebook Ads.
Choose what you'd like people to do when they see your ad. They can take action on a specific page of your website, engage with your app or Facebook Page, decide to attend an event or claim an offer to bring into your store. Then add photos and text, choose the audience and set your budget. We'll optimize your Facebook Ads to help meet your goals.
Create Ad

Best For

Achieving specific goals
Targeting the right audience

Resources