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China bans live streaming of “seductively eating bananas”
In an attempt to clamp down on inappropriate and erotic content online, Chinese streaming services have recently banned the people filming themselves eating bananas “erotically”.
China’s burgeoning online live streaming scene is increasingly giving cyber authorities more ethical and regulatory dilemmas as web hosts push the bounds of “acceptability” to increase their viewership.
Last month, the country’s Ministry of Culture announced that all of the major platforms – Douyu, Panda.tv, YY, Zhanqi TV, and Huya were under investigation. It said that these platforms were accused of hosting content that was too vulgar, violent, or too sexual.
Consequently, all the sites mentioned above have tightened up control over their most popular hosts, predominately attractive women showing their cleavage. A recent survey showed that while 30%-40% of the broadcasters are students, 77% of the viewership was from male users.
While the traditional video streaming websites can check and filter the video content before it’s published, live streaming is harder to monitor and control effectively, since web hosts’ activities are by definition broadcast live to viewers and cannot be pre-vetted.
The new regulations require the hosts of the live-streaming service to monitor all their output twenty four hours a day, seven days a week. There isn’t a fixed standard yet so the regulations across web hosts may vary, with some requirements such as prohibiting hosts from “eat bananas seductively” while on camera.
The massive number of grassroots live-streaming broadcasters across China can offer web hosts not just fans and fame, but also considerable fortunes. Zhang Qige, one of the more famous web-casters, has over two million subscribers and is estimated to earn at least 1 million yuan ($153,778) a year.
The entire industry is also growing by leaps and bounds. One of the biggest streaming sites, YY, is listed on Nasdaq. Last year, it saw its revenues rise 60 percent to 5.9 billion yuan ($907.2 million). It claims more than 120 million active users.















































