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Video Transcript
I don't think lindsey Green barbara I'm the founder of the impact architects and media strategy and research with media companies and with philanthropic foundations that support media to help develop high impact strategies and to know how to know uh bigger things are working and the workshop this summer we're going to focus on audience engagement for trust um we're gonna spend time thinking about who is your organization's target audience and how can you use digital analytics surveys and other methods to know exactly who your audience is and what they want from you uh Talk about some creative strategies for engaging with audiences will look at case studies of what organizations across the world have done and then we'll think together about what some creative ways your Organization my engage with your audiences and then finally we'll ask how would we know if it's working so well look at different ways to measure the effectiveness of your audience engagement and to understand if you're building trust the audience is getting with need and also how this can contribute to ongoing engagement distribution and Strategy is I hope to see you there