“There are more CEOs in the world named John, than there are female CEOs.” Operations Manager, Alice Knowles-Rivas breaks down all her findings from @Purpose ‘18.
Until today, purpose to us was just a Justin Bieber album, but now it’s about so much more. Today we’ve been filling our minds and moleskins at #purpose2018. Move over Biebs; it’s time for jams about the ethics of exponential tech, mental health and well-being and the most comprehensive plan ever to reverse climate change.
Guess who's back! Everyone's favourite speedy cheeseburger eating contestant, Sophie Morris! She's been off learning about all things web related but now she's back and ready to manage some of our wonderful accounts. Common has missed you dearly Sophie Morris and we can't wait to get back into it with you.
Merry Christmas ya filthy animals! From all the gang here at Common, we wish you a wonderful Chrissy and a happy new year! Our gift to you this year is this handy and informative list of 'Common Christmas Cocktails' - for all your festive beverage needs.
Today's Throwback Thursday comes from our designer Hugh Inglis. His pick for favourite campaign? The Lego Movie.
"It’s an hour and 40 minute long ad where Chris Pratt fights LEGO, seduces LEGO, and is lego. It’s beyond product placement, the product is everything about it. It has no right to be as good as it is. None at all."
It's time again for Throwback Thursday! Where one Commoner takes us through their favourite campaign and why.
This week we have Alice Knowles-Rivas, with a French campaign for Peugeot 806. "These ads were part of a series featuring children who more or less subtly show their parents that they want a Peugeot 806. It dates back to 1996. It marked a whole generation, even to this day if I hear the number 33 said out loud I can't help saying "huit cent six!" (806)!
Back in the day, doctors used to ask people to say the number 33 (trente trois) during chest and lung examinations. Kind of like when they ask you to cough. It's because of all the "r" and "t" sounds. This one is the most cult but not as relatable for Australian audiences so I added the birthday one as well (in the comments)."
Curious about creepy creatures and beguiled by baffling beasts? Our Account Manager Megan Deveson has channelled her love of Cryptozoology (the study of unverified animals) into a brand new podcast, Cryptid Addicted. If you want to hear her use her skills in communication to convince a grown man that Texas is swarming with pterodactyls, check it out here! Art done by our very own Hugh Inglis as well.
Here at Common we not only make ads, we like them too… lots. Over the next few weeks we’ll get some of the Common family to nominate some of their favourite campaigns and why.
First up, our Senior Account Director, Alex Don:...
“Gatorade Replay has certainly stuck with me as one of my favourites. Released in 2009, the campaign champions its target audience of everyday athletes, creates an engaging story, while finding a natural way of highlight the product benefits of Gatorade. Check it out:
Tomorrow’s the day. After months of a campaigning and that one time we had to lick envelope glue, the results will finally be announced. Regardless of the outcome, we’ll be coming together in a show of love and support for our LGBTI friends through the universal language breakfast Mimosas’ 🌈🍾