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Website usability interviews yield exactly the kind of feedback you need to create a better experience. http://ow.ly/UMdF30g4ZSd

The secret to research goals that actually inform your product design process is getting specific about what you want to know.
invisionapp.com

Case study- retailer benefits significantly from AMP in a very short period of time (it's not just for news & blogs) http://ow.ly/rDG330g4ZSc

Accelerated Mobile Pages aren't just for publishers! Contributor Damian Rollison presents an a case study showing improved performance for local...
searchengineland.com
Posts

Paid Search and Organic performance insight should be integrated in order to be leveraged to their full potential. http://ow.ly/N7oS30g4ZSb

Integrating Paid Search and Organic insight achieves optimal performance. See how 1+1=3 & why managing these channels in silos is a missed...
decantery.com

You need at least a year to rank in top spots for competitive head terms. Even then, it requires a lot of resources. http://ow.ly/6oG030g4ZS9

Yes, smaller retailers can outrank the most popular retailers. Here's why big brands rank so well and how to put your winning SEO plan in place.
searchenginejournal.com

Everyone with a website should bookmark this article. http://ow.ly/q5qz30g4ZS7

Want to dip your toes into technical SEO? Columnist John Lincoln shares some fun tidbits for those just starting out.
searchengineland.com

Businesses spend a ton of money & time on creating great content in order to reach & engage their target audience. http://ow.ly/W27Q30g4ZS2

Are you struggling to create content that better captures audiences’ attention? Here are 3 types of content that spread like wildfire:
advancedwebranking.com

Copy should be finalized before a design begins - You can't create good design if you don't know the message. http://ow.ly/cHaJ30g4ZS1

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With mobile usage soaring, be sure your mobile site is fast, simple and pleasant to use. http://ow.ly/vGME30g4ZS0

About 10 years ago, just two screen sizes accounted for 77% of all web usage. Fast-forward to today, and things are very different, with laptops,...
searchenginewatch.com

Google Maps is branching out into the solar system with an update that lets users explore planets and moons. http://ow.ly/TpvA30g4ZRZ

Find local businesses, view maps and get driving directions in Google Maps.
google.com

Twitter has introduced Video Website Cards: Video advertising units that can drive traffic back to your website. http://ow.ly/Mcpc30g4ZRW

Make your videos work harder with the Video Website Card
blog.twitter.com

Google AdWords campaigns are now able to spend up to twice their average daily budget. Not cool, Google. http://ow.ly/Xl4930g4ZRV

Google made a significant change to how AdWords budgets can be used, and advertisers are not the least bit happy.
searchenginejournal.com

So far, "Google Guarantee" is for a few contractor verticals in 1 region. Stay tuned, expansion eminent! See more: http://ow.ly/3iUX30g4ZRT

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The news is another setback for a company that is already struggling to meet expectations for advertising growth http://ow.ly/Twbq30g4ZRR

There's a joke here somewhere about the lasting nature of inventory versus snaps themselves.
engadget.com

Have a Safe and Spook-tacular Halloween! http://ow.ly/hEq030fgZJo

Here, here! A/B testing is an undervalued tactic with major payoff potential. http://ow.ly/3Qa430fgZJm

Getting the most out of A/B and other controlled tests
hbr.org

Adulting doesn't have to be boring all the time - Here's some fun Halloween costumes that are office-place friendly http://ow.ly/37XM30fgZJl

It's always fun to rock Halloween costumes at work — you get to spice up your regular day with some fun festivities and bond with co-workers over...
popsugar.com