This really is how I feel most days when developing new processes and strategies. Sometimes I'm more on the "Pinky" side and other times I'm more on the "Brain" side:
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I'm seeing a frustrating trend where FB filters business pages mentioning and promoting other business pages. Any posts that mention other pages achieve a far less reach than those that contain other content.
At first glance (purely anecdotal so far), I would guess that FB would rather you pay for the promotion instead of you getting help from your social network. #FBfail
To all my friends who run a business' FB page: are you noticing what kind of topics create the most engagement? Is there a way you can work today's news and post content that is relevant to your business?
It's too easy to pile on and say what everyone else is saying. The real gold is to create relevance or create a spin and direct it to what your business does.