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Email prospecting just. plain. WORKS!

It’s one of the most effective AND most affordable ways to get any new business generating revenue quickly.

Use this 10 minute workflow to find targeted prospects to email (for essentially free) and start selling!

Cold email prospecting just plain works. There is no better or more affordable way to get your business started and revenue growing.

Here's the two-step process that's working for us right now to dramatically reduce the costs of clicks and leads from our Facebook Ads...

The popularity of Facebook Ads means rising ad costs. Follow our two-step strategy to reduce your cost per click and lead costs from Facebook Ads.
Digital Marketing Lab: Make Better Videos With These 3 Free To...
Clarity in CARMA Framework
How to Avoid Distraction and 'Shiny Object Syndrome'

Trying to figure out brand & content strategy for your online business?

Here are six influencer types that are producing the kind of content that is working on a big scale (the numbers on some of these accounts are insane!).

Instagram influencers come in many shapes and sizes, but there are 6 major types of Instagram influencers that are defining content on the platform.

Wow! I feel like I could just sit around posting about Amazon all day!

This has to be a SHOCKING development/realization for the cable and satellite TV industry. Times, they are a changin'!

As soon as next year, there could be more U.S. households that subscribe to Amazon Prime than to cable or satellite television.

Do you want to start an online business?

Answer these 12 questions first to give yourself the best shot at success!

Are you planning to start an online business? Here are 12 questions to answer first to give you the best chance at success.

I get asked all the time...

"What are the best books you've read to help a startup entrepreneur manage and grow their business?"

Here's my list.


Please comment with any books you think should be on this list as well!

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This is a great resource - full of examples from a variety of industries, various formats, etc.

Instagram is en fuego, and keeps getting better with new features rolling out for stories, live videos, and ads just about every day.

Get inspired and fire up some ads on Instagram today!

Facebook Twitter Google+ Pinterest LinkedInIf you want to reach Millennials, get more engagement per post than Twitter, or boost your brand awareness, you need to be on Instagram. But you can’t just…

This is a REALLY big deal! Amazon is now using content to market products available for sale on their store. If you are selling on Amazon, figuring out how to get included in this feed is going to be a game worth playing. If you aren't selling on Amazon but have your own ecommerce store...if this isn't a clear signal that you have to use CONTENT to market your products going forward, I don't know what is?!

Amazon today is launching Amazon Spark, a new feature aimed at improving product discovery, which is seemingly inspired by Instagram and its use of shoppable..

Of all of the things Gary V has said (oh man...he has said a LOT, hasn't he?)...

...I believe this is by far the MOST IMPORTANT.

As entrepreneurs, we should be as giddy as little kids at Christmas at how easy and affordable it is for us to build audiences and get attention.



How HARD was it to reach an ideal prospect on the other side of the planet just 20 years ago?

Now I can fire up an ad and have it specifically targeted to just about anyone, anywhere, and any time...for less than the cost of a Starbucks coffee!


Using content, media, and paid ads to attract and hold attention and build trust is the single greatest opportunity available to EVERY don't have to be Elon Musk to pull this off!

If your business strategy doesn't currently include a plan to massively capitalize on this capability (no matter what business you are currently in), I don't know how you can plan on thriving as a business going forward.

It's as if you are a manufacturer that was just planning on 'skipping' the industrial revolution.

That's not a plan for success.

Start thinking and behaving like a MEDIA COMPANY today!

- Mike Cooch

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This is a subject I have been thinking about for a long time. It’s the reason I’ve been such a success. And the truth is, there is no…

These challenges are a great way to build your list while at the same time adding value (VIP Selling!). We plan on doing a bunch of them in the second half of the year, and we'd challenge you (pun intended) to think through how you can use them in your market!

How to Create Free Challenges That Drive Traffic to Your Site - Find out how challenges can help both your audience and your business grow.|By

This is a really cool resource for anyone doing selling or marketing; it's always helpful to understand more about how our brains work!

You put a lot of thought into every choice that you make … which could be the reason why you’re making bad decisions.

We love seeing more paid advertising options! Video ads on Reddit could be huge.

Reddit will make an additional offering to its advertisers through the launch of video ads that will appear within discussions.

If you are not measuring the right metrics, your business is not going to go in the direction you want it to.

Measurement is one element in Mike's CARMA speech in CAMP with Billy Gene. Find out why it's so important for your business by watching this video...


A fantastic resource to study and 'swipe'!

Write better headlines with tactics from our analysis of 100 million headlines. Discover the best headline trigrams for Facebook and Twitter and much more.

This article has some great tips on how to take advantage of Instagram Live and Strories, no matter what business you are in.

Jump into the Instagram game if you aren't already...this platform is a marketer's dream!

If you're thinking about using Instagram Live for business, now is the time! Learn how to go live on Instagram and different Instagram Live strategies.

Not only is email NOT dead, it's actually growing in importance to media companies that realize they have to invest in 'owned' channels to reach their audience.

Newsletter subscribers are twice as likely as regular New York Times readers to become subscribers