These are lessons EVERY entrepreneur needs to hear!
There are two major beliefs driving our decisions regarding our Local Media business...I shot a quick video rant about them.
After you watch it, watch these two Gary V videos I referenced:
1. In this video, Gary calls 'local media' the 'biggest white space' online today (white space meaning untapped opportunity)!...
Start at 10:30 of the first video. https://www.tomferry.com/tip-of-the-week-178/
2. In this video he talks about the PR Agency model being dead in Local. I AGREE!
Start watching at 29:45. https://youtu.be/0JJxI_ZnlhQ
Enjoy and let me know your thoughts!
Selling to small businesses?
The most powerful, fast growth companies selling to small businesses have a sales model that allows them to ‘Sell without having to make a sale’.
Groupon, Goldstar, merchant processors...they all use this concept.
You should look for ways to use it too!
"Where do you find so many good articles, Mike?"
"How do you create so much content?"
I get asked these questions quite frequently, so I shot a video for our Growth Insiders members showing them my workflow for curating content on social and into our newsletters....
I'm using free or very affordable tools to create a process that's as automated as possible while still giving me the opportunity to really consume and filter the best content.
I hope it helps!
If you'd like more of this type of thing, give our Growth Insiders membership a try for just $7. You'll get our entire content marketing process when you get inside...and a tone more.
Here's the link if you want to check it out => labspecial.com/insiders
It's going to be very interesting to watch as Amazon gets more and more aggressive with promoting their brands at the expense of their partners.
There will be a bloodbath for any brands that haven't figured out how to differentiate.
Some great ideas on how to handle what has become - and likely will continue to be - a real challenge: information overload!
Stories are so high-engagement on Instagram, but they don't seem to be catching on as well on Facebook.
This would likely change that.
Tony Robbins Generates 1M visitors per month because he's TONY ROBBINS...duh!
But as should be expected, he's doing a TON of really smart marketing to make the most of his brand and keep people coming back.
A great case study!
Quizzes, surveys and calculators are some of the most popular content online...
...and some of the simplest, most cost-effective ways to build a list.
Here's everything you need to know to get started!
You know you should be building your list every day!
But you also know you aren't doing as much as you should to grow it...we weren't either.
Here's how we used an intern with no marketing experience to grow our list by 66% in just two months!