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Essence New York mannequin challenge
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Life at Essence
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Happy Friday! As part of our New York Wellness Fortnight of health and wellbeing challenges, spin classes, mindfulness and more, we had the fantastic opportunity to work with the great people at God's Love We Deliver to prepare meals for people who are too sick to shop or cook for themselves. Check out the slideshow to see the team in action. To find out more about the organization, go to www.glwd.org.
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Posts

In this Digiday article, Al Boyle recommends How I Built This, featuring founders sharing how they built their companies. The story of how Al Boyle came to recommend this podcast is: he listens to it and when Digiday asked for his recommendation, he said the name of this podcast. http://ow.ly/EEpt30dDkgA

Podcasts are a popular way to tune out daily stresses. We asked agency execs to share their current favorites.
digiday.com

We're excited to announce that NBCUniversal and Target will consolidate their North American media under our umbrella. This umbrella was hand woven by renowned craftsmen and product-tested in downpours, hurricane-force winds, and sandstorms. It's ready to take in NBCU and Target. Learn more in Advertising Age: http://ow.ly/r1rW30dHnZB

We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today.
adage.com
Posts

Have you ever wanted to read an article that features the phrases "publisher data," "walled garden," "silver bullet," and "throwing the baby out with the bathwater"? Now you can, and learn a few things about data leakage, too, thanks to senior programmatic and partnerships director Vince Niou. Digital Market Asia

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Digital Market Asia

#Data leakage has long been a problem in #DigitalMedia. It typically occurs when an advertiser or third party vendor collects data on a #publisher’s audience and uses it for their own purposes without the publisher’s consent. https://goo.gl/af3LDk Facebook Amazon.com Tencent ExchangeWire

We just celebrated our first anniversary in Delhi. The most difficult thing we had to do in our first year? Set up this group picture. #essentiallove

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Senior account director Akila Jayaraman moderated the #GMASA Women in Mobile Tech panel in Bangalore, India. If it's a big plus to have women on your team, think about how great an all-female panel must have been.

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Global Mobile App Summit & Awards - GMASA

"It is a big plus to women in your team. Everything is about human connect," says Vaishali Singh at #GMASA

The I-COM Global Data Creativity Awards jury consists of media experts from around the world. Chandler Nguyen is our head of planning in APAC, a region of roughly 30 countries, or about 15% of the total countries in the world. So he seems perfect for the role, doesn’t he? http://ow.ly/neXW30dmVDv

I-COM is pleased to announce that Chandler Nguyen, the APAC Head of Media Planning of Essence in Singapore, is joining the I-COM Data Creativity Awards Jury.
i-com.org

We searched for the right person to oversee our relationship with Google and the top result was Dave Marsey, formerly the Chief Growth Officer at DigitasLBI. We had a true view of what he’d bring to our team when he displayed his network of client service talents. It was like finding a rare book protected by chrome. And we’re thrilled that Dave wants to cast himself into our decade-long partnership with one of our largest clients. Learn more on our website: http://ow.ly/9bgA30dbmy8

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Just because arcade games were popular before the advent of digital advertising, and the births of many of our team members, doesn't mean we don't know how to play. Here are some pics of us optimizing performance using technology during NY Appreciation Day at Barcade. #essentiallove

If you've ever wanted to be Singapore managing director Kunal Guha, this Mumbrella article about his average day is the closest you should get. Trust us: you don't want scientists perfecting body-swapping technology. http://ow.ly/LMR430d2bt9

7am: Most mornings I stir (more like hit the snooze button five times before my wife nudges me to wake up) around 7/7:15am. My mornings begin with one mantra: “Hydrate, hydrate, hydrate.” I immediately guzzle down two-to-three glasses of water followed by fresh coconut water, which is a gift from Mo...
mumbrella.asia

For APAC senior programmatic and partnerships director Vince Niou, "Q&A" stands for "qualified & awesome." Check out his interview in ExchangeWire to see what we mean: http://ow.ly/y2I330cWrsC

Agencies must offer Asia-Pacific marketers guidance on whether they are ready to adopt programmatic and, if not, provide help on how to do so.
exchangewire.com

Here’s some of our EMEA team enjoying a mindfulness workshop with Palma Michel during our #londonlove initiative. If we can meditate in those chairs, we can meditate anywhere.

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They say those who don’t learn from history are doomed to repeat it. Who knew that would apply to ad tech platforms? Jeremy Sigel, our global director of partnerships and emerging media, gives a Snap history lesson in AdExchanger: http://ow.ly/8Xfy30cTIUV

For Snap, there are benefits to being a latecomer to ad tech. The app, which entered the programmatic playing field last year when it launched APIs and self-serve tools that allow marketers to place automated buys on its platform, is avoiding many mistakes made by a predecessor that it's often compa...
adexchanger.com

Today in the US it's Take Your Dog To Work Day, so here is a dog at our work during the day.

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Many say no man is an island; fewer say no website as big as Reddit wants to be an island in the sea of content that is the Internet. Still, both are true. Thus, we’ve partnered with Reddit to build self-service ad products for our clients. Learn more in The Wall Street Journal: http://ow.ly/HZgV30cPe6V

Link-sharing site Reddit is rolling out video ads as it tries to encourage marketers to think of it as a destination for their marketing budgets.
wsj.com

It’s a classic story: digital agency meets parent company. They fall in love. Parent company increases investment in agency. Agency increases global reach. Global CEO Christian Juhl talks about what’s next with Campaign Asia-Pacific. Classics are classics for a reason: http://ow.ly/ANDf30cOncw

Christian Juhl said WPP’s investment in the agency following the combination of MEC and Maxus is a significant catalyst for its ambitions.
campaignasia.com