We're ramping up our APAC presence with four new offices.
In addition to our offices in Singapore, Tokyo, Delhi, Seoul, Shanghai and Sydney, we’re now also on the ground in Jakarta, Indonesia, Mumbai and Bengaluru in India, and Melbourne in Australia.
Kyoko Matsushita, our CEO for APAC, is thrilled: “APAC continues to be our fastest-growing region and a huge priority for us as an agency. As our clients continue to scale their businesses across channels and continents, we nee...d to do the same."
Is advertising at risk? No, it's just growing up, argues Andrew Shebbeare, our Co-Founder and Chief Product Officer.
The rapid change in media and communications is going to transform advertising for the better rather than diminish its influence.
Headed to the 4A's / American Association of Advertising Agencies Data Summit next week? Come see the ways in which data is fueling intelligent advertising with our very own Adam Gerber, SVP Investment.
Find out more on http://datasummit.aaaa.org/
We're incredibly proud to welcome Sonali Malaviya to our team. Sonali joins us with 15 years of experience to lead the Google business from our Delhi office. Please join us in congratulating Sonali to the appointment.
While some traditional agencies are still trying to wrap their heads around programmatic, we started out as a digital-first agency and are now bringing a programmatic mindset to traditional media. How?
Closing the confidence gap: Our very own Monica Bhati, VP Client Services, joins Sheroes today to talk about what it takes to overcome deep-rooted beliefs to reach full potential.
Find out more on Sheroes.com
What are the biggest hypes and gripes of CES 2018? Adam Gerber, our North America SVP for Investment, shares with Ad Age what he's most and least excited about ahead of the tech show.
Andrew Shebbeare, our Co-founder and Chief Product Officer, has been announced as chair of judges for the revamped Campaign Media Awards 2018.
Commenting on this honor, Andrew said: "I am so excited to help judge the Campaign Media Awards at a time when the definition of ‘great work’ has taken on so many new dimensions, creating opportunity and bewilderment in equal measure.
"I can’t wait to see the most innovative and effective output in the business and look forward to cele...brating success with everyone."
Read more on Campaign Magazine.
’Tis the season to come together and sing holiday classics. That’s why retail giant Target and entertainment leader NBCUniversal came up with a holiday mashup that brings festive joy for viewers of NBCU's wildly popular singing contest “The Voice”.
Don't believe us? You can read more (and listen to it) on Ad Age at http://ow.ly/Mos830hmcNZ
If understanding a customer’s long-term value were easy, every marketer would do it.
Anant Mathur, our EVP of Global Analytics, shares his point of view on this invaluable (albeit notoriously tough) metric in AdExchanger's Crawl, Walk, Run Guide to Lifetime Value. Read more at http://ow.ly/nMrf30hdJiW.
Google and Facebook reportedly took 96% of ad spending last year. However, our very own SVP of Investment in North America Adam Gerber warns that we've got bigger problems than duopoly.
Watch Adam share his POV on Beet TV at https://www.beet.tv/2017/12/adam-gerber-essence.html
AdExchanger made us their Programmatic Agency of the Year and we couldn’t be prouder. What an incredible way to conclude the mind-blowing year we’ve had.
How does Essence make decisions about our people and our culture? With actionable data, of course.
Veli Aghdiran, our regional Learning & Culture director in APAC, talked to Human Resources magazine about how we leverage technology to drive decisions that keep our people engaged and happy.
Read more at http://ow.ly/5wOU30h2YEq.