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Essence New York mannequin challenge
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Time to roll into the weekend. #essentiallove #happybirthdayessence
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Life at Essence
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This Monday our global CEO Christian Juhl will appear at the Digiday Agency Summit to talk about our rapid growth, though the pace of his conversation with co-executive editor Shareen Pathak will be more relaxed. http://ow.ly/xvgX30fXP6m

The Digiday Agency Summit is where agencies connect to discuss the impact of technology and digital. On the agenda in October: building a modern ad agency.
digiday.com

Real. Agile. Media. Those are three words from the three categories we've been shortlisted for at The Festival of Media for our recent campaign for The Financial Times. Hopefully, we can add another word soon: winner. #FOMNA17 http://ow.ly/k6wZ30fWjzi

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awards.festivalofmedia.com
Posts

There’s a famous saying that “life imitates art.” Lesser known is the saying “Media plans imitate life if Business Insider asks us how to target swing voters in the US on Facebook.” http://ow.ly/y3V130fUGKj

We asked three media agencies to come up with media plans and budgets for someone looking to swing an election in Michigan and Wisconsin using facebook.
businessinsider.com

#happyfriday from some shiny silver medal winners: we took home silver in the programmatic category at the Mobile Marketing Association (Asia Pacific) #Smarties for our Google Play Indonesia campaign.

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#TBT to social activation director Sherwin Su charming his fellow panelists at the Portada Online multicultural marketing conference last month. This may be in the past, but you can bet that Sherwin’s charming colleagues in the present, too.

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Questions related to existence can be difficult to answer. Questions about programmatic and creativity co-existing in media should be more straightforward. Regional account director Athena Bughao, who leads our B2B accounts in APAC, will tackle the media question (at least) as a panelist this Friday at the Digital Performance Marketing 2017 conference in Singapore: http://ow.ly/2ikX30fNNuG

In her current role, Athena leads the APAC based, business-to-business accounts (B2B) spanning all digital channels across 47 countries, and 8 languages.
marketing-interactive.com

We're up for Best Campaign in the Programmatic and Mobile Video categories at the Mobile Marketing Association (Asia Pacific) Indonesia #Smarties for a Google Play campaign some smarties on our Singapore team created to convince consumers to play mobile games. We like to stay on theme. http://ow.ly/wCUO30fMCiM

The MMA Smarties Awards is the world's only global mobile marketing awards program honoring innovation, creativity, and success. Share your story with us by entering the MMA Smarties Awards.
mmaglobal.com

As part of our people proposition, we work to make everyone at Essence feel cared for. That's why we partnered with Stonewall‘s Diversity Champions program; led by our LGBT@Essence group, we’re going to #ComeOutForLGBT and recognize important events in the LGBT+ calendar, starting with #NationalComingOutDay on October 11. http://ow.ly/Knez30fGZTu

Stonewall campaigns for the equality of lesbian, gay, bisexual and trans people across Britain.
stonewall.org.uk

AU head of product Anna Stoyanova has held five roles in three offices in less than four years here. Those stats are only part of why she’s one of the first 10 people on Campaign Asia-Pacific's 40 under 40: http://ow.ly/AtyA30fBSVi

Proud of our NA IT team, led by director Colin McCarthy, for donating restored laptops to New Jersey school children in need as part of the Laptop Upcycle program for the second year in a row. It’s also impressive, at least to laypeople, that they know how to restore laptops. http://ow.ly/mGdh30fA4px

​Welcome to October and a brief back to school update from us here at Laptop Upcycle. It has been about a year since our humble beginning here in Montclair. In that time, we have made a great deal...
laptopupcycle.org

Senior business manager Lina Yeh’s raising money for the Movemeant Foundation to make a difference in women’s lives. Donation window closes this Sunday. You should donate no matter how close she is to her goal -- it’s not like the funds ever stop being helpful. http://ow.ly/CADe30fwHsk

SoulCycle at 'Dare To Bare NYC': I'll be shedding my shirt and sweating it out on a SoulCycle bike to raise funds for women and girls to achieve healthy, active, body-positive lifestyles so she feels powerful in the skin she's in. #daretobarenyc #bravethesportsbra
my.movemeantfoundation.org

If you're looking for the 10000-foot view of the media landscape, global head of activation Oscar Garza's flying the plane. Take a trip to Digital Market Asia and see what's happening on the ground. http://ow.ly/JoMt30fwkvO

In service of a client, there are typically three active participants in the trading of impressions: Agency, Technology, Publisher.
digitalmarket.asia

Sharp ties, sharp guys: here's our global CEO Christian Juhl with fellow #4As100 honoree Irwin Gotlieb, GroupM Global Chairman, celebrating #100peoplewhomakeadvertisinggreat at #AWNewYork last night.

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If you want to compete in the world of media today you better get with the program-matic. Good thing we have quite the competitive instinct. See what our EMEA head of activation Ryan Storrar had to say on the subject in his interview with AdExchanger: http://ow.ly/I7a230fuPyT

Programmatic has been going through its awkward period. Brands are rethinking their investments in the wake of concerns about brand safety, viewability, fraud and a murky supply chain. But where other agencies and trading desks are pulling back on the open marketplace, WPP’s Essence is staying neck-...
adexchanger.com

Is there a better way to enjoy #AWNewYork than by going to see Adam Gerber, our SVP of investment, NA, at the FreeWheel panel on premium video on Thursday? No, no there is not. http://ow.ly/jGSR30ft2t6

Join us for an impactful morning of rich insights and in-depth discussion as we highlight the latest shifts in premium video consumption and monetization trends, via an exclusive first look at the FreeWheel Video Monetization Report: Q2 2017, and industry initiatives that aim to accelerate the advan...
newyork.advertisingweek.com