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Effective digital marketing has more to do with creative strategies focused on the individual customer than it does with big budgets and advanced technology.
entrepreneur.com
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Etalc shared a link.
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ClearCoin is a technology-based company which powers real-time buying and selling of media on decentralized applications and the digital environment. ClearCoin released it’s very own utility token in the market which is backed by the Ethereum Blockchain. They have already raised up to $4.3 million...
ambcrypto.com
Etalc
5 hrs
Winter Olympics fans spend an average of 2 hours 24 minutes a day on social media, and 1 in 5 are watching Facebook Live video content on a monthly basis, according to a new report. A global study of 30,755 Winter Olympics fans conducted by GlobalWebIndex has identified a huge area of advertising op...
netimperative.com
Etalc
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Harvey Nichols has seen onsite conversion grow following an improved online merchandising strategy which encourages customers to explore its website in more depth and for longer. The luxury retailer reported a 31% uplift in conversions from category to product display pages by desktop shoppers over....
netimperative.com
AI-driven native advertising, inconspicuous internet of things technology, and narratives that transcend media channels will be the defining developments of 2018.
marketingweek.com
Independent digital marketing agency Feed has launched a creative digital division to "bring a culture of ideas" into the agency as it looks to offer innovative comms solutions for brands.
campaignlive.co.uk
Emerging as a concept in 2017 was cognitive marketing - or the use of technology that mimics the human brain in order to improve performance. As the advantages of cognitive-based systems continue to be revealed, Kohlschreiber predicts a dramatic rise in their use. For example, when consumers appear....
digitaljournal.com
I have teenage children, aged 14 and 15, so an emerging topic of conversation is what career they would like to pursue. I find this interesting, particular
mumbrella.com.au
Tech giants and online advertising are under intense scrutiny - but is it enough to see power swing back towards legacy media?
mediatel.co.uk
(This version of the Feb 12 story corrects to say Unilever "revamping" its ad spend in eighth paragraph, not "slashing".)
reuters.com
Unilever is threatening to pull its advertising from digital platforms that it says have become a "swamp" of fake news, racism, sexism and extremism.
money.cnn.com
Digital Journal is a digital media news network with thousands of Digital Journalists in 200 countries around the world. Join us!
digitaljournal.com
Time is running out to sign up for a free digital marketing advice seminar run by the Richmond & Twickenham Times.
richmondandtwickenhamtimes.co.uk
Posted 9 mins ago by Guest Author (@techzim) This is a Guest Post and does not necessarily reflect the thoughts and opinions of Techzim. We have a strong filtering process of what makes it to our blog and are confident that you’ll enjoy the article below. Reading through one of my friend’s profi...
techzim.co.zw
LONDON: Marketers need to adopt a different approach to measuring digital marketing effectiveness, according to a new report which makes the case for a Return on Brand Impact (ROBI) metric.
warc.com
From the Olympics to the Super Bowl.
adweek.com