Photos
Posts

Based on the buzz at the Geneva International Motor Show, vehicles will become more dependent on technology than ever, especially digital technology. But carmakers have re-embraced the internal-combustion engine and are happy to let electric vehicle advancements idle for a bit until higher oil …

Will.i.am—the rapper, songwriter, entrepreneur, member of the Black-Eyed Peas, actor, DJ, producer and philanthropist—likes to keep himself extremely busy, particularly finding new ways to leverage his brand.

This week found him at the Mobile World Congress in Barcelona, talking up his Puls …

Posts

Denmark's capital city of Copenhagen would like to get a bit bigger to help it draw a few more tourism dollars, but there’s no real way to grow it geographically.

So the city is attempting to get a bit clever and include a neighbor in its tourism marketing efforts as well—Sweden, which is no slouch …

The concept of brick-and-mortar stores continues to evolve, and immersive pop-up stores are one avenue for brands to develop deeper connections with customers.

Even Apple, the epitome of a brand with strong real-world presence, is building pop-up boutiques in luxury stores in Paris and London in …

Fast Company


Internet Marketing of Personalized Cancer Tests Raises Red Flag
Genetic Engineering & Biotechnology News...
Many sites also offer genetic tests whose value for guiding cancer treatment has not been shown to be clinically useful, according to the team's study (“Marketing of Personalized …

See More

TOP STORIES

Apple plans to launch music-subscription service powered by Beats, report says, as Apple Pay is stung by low-tech fraudsters.

Gap reports drop in comp-store sales.

...

McDonald's plans to launch smartphone app.

Ringling Brothers Barnum & Bailey Circus will retire elephants by 2018 due to …

See More

Fast Company


Unregulated Internet marketing of cancer-related gene tests poses challenges ...
News-Medical.net...
Internet marketing of cancer-related gene tests is unregulated. Therefore, there is wide variation in how these services are presented - posing a challenge for consumers and their …

See More

Business Insider


Former MySpace VP on what went so wrong: 'The site was such a massive ...
Business Insider...
In 2015, Sean Percival is a partner at Silicon Valley seed accelerator 500 Startups, but from 2009 to 2011, he was working at MySpace as its vice president of online marketing – just as the …

See More

EurekAlert (press release)


Public Release: 5-Mar-2015 Unregulated web marketing of genetic tests for ...
EurekAlert (press release)...
Internet marketing of cancer-related gene tests is unregulated. Therefore, there is wide variation in how these services are presented - posing a challenge for …

See More

The Guardian


MySpace: what went wrong – by its former VP of online marketing
The Guardian...
In 2015, Sean Percival is a partner at Silicon Valley seed accelerator 500 Startups, but from 2009 to 2011, he was working at MySpace as its vice president of online marketing – just as the social network …

See More

As the story goes, The Base Project started one night over dinner in New York. Brothers Doug and Chris Akin were griping about their day jobs, and wishing they could use their skills and connections to help others.

Now they're living their dream as partners with local artisans in Namibia and Ghana …

It's been a long time since HBO's iconic tagline—"It's Not TV. It's HBO"—applied, given the availability of the premium network on the web, smartphones and tables via the HBO Go service.

The only catch is that HBO Go is (ahem, technically) exclusive to cable, satellite and telco TV subscribers with …

McDonald’s has suffered the biggest sales decline in its 75-year history, as consumers choose healthier rival chains like Chipotle, Shake Shack and Panera Bread, which only sell antibiotic-free products.

So the world’s largest fast-food restaurant chain has announced it will stop serving chickens …

EurekAlert


Unregulated web marketing of genetic tests for personalized cancer care raises ...
Medical Xpress...
Internet marketing of cancer-related gene tests is unregulated. Therefore, there is wide variation in how these services are presented - posing a challenge for consumers and their …

See More

The 7 Lethal Internet Marketing Mistakes Law Firms Make
Forbes
Today, I make it 21 with my 3rd “seventh” themed piece, The 7 Lethal Internet Marketing Mistakes Law Firms Make. There are a total of 205 ABA law schools in the United States. Each one takes time, money, and commitment, and passing the …

The Coca-Cola Company spends a lot of time, energy and money marketing its many different brands.

The company, however, has decided to take a different tack in the UK and put all of its Coca-Cola products—Coca-Cola, Diet Coke, Coke Zero and Coke Life—into a unified brand architecture to clean up …

Almost one in three American homes has a pod-based coffee machine. Last year alone, K-Cups, king of the single-serve, brought in $4.7 billion for its maker, Keurig Green Mountain.

Another eye-popping stat: John Sylvan, father of the K-Cup, estimates that Keurig single-cup brewing machines produce …