
Introducing Live 360
Today, we’re excited to announce a new way to go live on Facebook: Live 360. Live video on Facebook gives people an immediate, authentic window into what’s happening in the world right now; 360 video immerses viewers fully into the scene, letting them explore on their own and experience a new environment. We’re excited to combine these two formats with Live 360 video. Live 360 transports people into new experiences—right as they happen.
Branded Content Now Available for Verified Profiles
Since announcing changes to our Branded Content Policy in April, we have seen publishers and influencers sharing different types of branded content on Facebook with their fans. Today we’re excited to announce that Verified Profiles can now also share branded content on Facebook.

Instant Articles: More Monetization Options, More Value
Creating value for publishers using Instant Articles is extremely important to us, and it is critical to our mission of delivering the best mobile reading experience for people on Facebook. Publishers tell us they measure value from Instant Articles in terms of traffic growth and per-page monetization, so we have focused our investments in this product along those two dimensions.

Updates to Facebook Mentions: Improvements for Live, Mentions Feed, and Messaging
Today, we're sharing some updates to Facebook Mentions on iOS. These updates include improvements to how you broadcast and save video after going Live, an easier way to filter posts within a Mentions feed by source as well as by topic, and the ability to reply to private messages sent to a Page or profile from within the Mentions app.

New Publisher Tools for 360 Video
Today we’re introducing two new tools for publishers sharing 360 video on Facebook: Guide, a new way to give your viewers a guided tour of your 360 video as it plays, so they can enjoy a lean-back experience and never miss a key moment, and Heatmap, a visual insights tool that shows you which portions of a 360 video’s field of view your audience is spending the most time watching.