Search results for tag "Sports"

For the first El Clásico of the season, Real Madrid and F.C. Barcelona took a fresh approach to engaging fans in the build-up and match-day experience on Facebook. The Spanish giants adopted a live, video-first strategy to not only engage their global combined fan base of 152 million people on Facebook, but to support their commercial partners and drive tune-in for international broadcasters.

Fans turned to Facebook and Instagram during Super Bowl LI as the Patriots beat the Falcons 34–28 in overtime at NRG Stadium in Houston, Texas. Worldwide, 64 million people joined the conversation on Facebook and 44 million joined the conversation on Instagram.

To help our media partners better understand the connection between TV tune-in and activity on Facebook, we asked Nielsen to look into the relationship between social activity on our platform during NFL games and live TV ratings.

Over the weekend, U.S. gold medalist Michael Phelps went live on Facebook before his final race to answer questions from his fans and to announce his retirement. In honor of Phelps’ video, here are a number of other highlights from the Olympic Games we’ve seen on Facebook Live to bring you directly to the arenas in Rio.

Today, we’re launching the Facebook Sports Stadium, a dedicated place to experience sports in real-time with your friends, fellow fans, and the athletes, teams, leagues and sports media you care about all around the world.