Overview
We define branded content as a creator or publisher's content that features or is influenced by a business partner for an exchange of value. Our policies require creators and publishers to tag their business partners in their branded content posts. When tagged, a business partner will be notified and be able to see high-level performance insights as well as have the ability to share the post to their Page and put additional spend behind it. Branded content posts can be recognized by seeing 'Paid' within the post just underneath the 'with' tag that identifies the business partner. Creators and publishers will continue to be responsible for complying with any relevant advertising regulations in their markets - including providing necessary disclosures that indicate the commercial nature of the content that they post.
If the branded content tool is not available on a creator or publisher's Page, they can submit an application at this link to gain access to the tool. Once eligible, Pages who wish to share branded content need to adhere to our policies and use the branded content tool to tag their business partners in posts.
How Branded Content Works
For more information on how to get started with branded content, please visit our Help Center.