Overview
Deciding what content to publish to your Page can be time consuming. Sometimes, you wouldn't even imagine that a specific story could resonate so well with your audience.
Smart Publishing is an opt-in tool for media organizations that identifies links from your website that are popular with people on Facebook. It then distributes those links on the News Feed of your audience, helping increase distribution for stories that are trending organically and that are likely to be relevant when shared more broadly.
How It Works
Smart Publishing identifies stories that people are likely to enjoy and share based on the number of times a particular story from your website is shared.
If a story is identified as a good candidate, Smart Publishing then creates a post containing a link to your story and shares it with a small number of people who like your Page and might be interested in it. These stories appear as posts from your Page in people's News Feeds, but do not appear on your Page’s Timeline.
If people are liking and sharing the post, it will remain in News Feed and be shared with a larger audience. If people aren’t liking or sharing it, the post is removed from News Feed.
After a Smart Publishing story is live, you can track its performance within the Smart Publishing Posts section of Page Insights, as well as moderate comments and review, edit, and remove the post.
You can also see the total traffic being generated by all Smart Publishing posts in Domain Insights. This helps you understand the overall impact these stories have and lets you make smarter decisions about the content you share through the tool and on your own.
Getting Started
Smart Publishing is a new, opt-in tool for publishers that is available now only to partner media organizations, and will be widely available in the future. Admins can check if their Page has been enabled for Smart Publishing by going to Page Settings and then Publishing Tools to find the Smart Publishing option.
