Facebook Gaming Marketing Report | Facebook Gaming Marketing | Marketing for Gaming Companies

Games Marketing
Insights for 2021

INSIGHTS TO INFORM GAME DEVELOPMENT, GROWTH AND MONETIZATION

2020 was a big year for gaming, but how will the global macro shifts following the COVID-19 outbreak affect the industry long term? In this report we share new and unique insights that will help you plan for the year ahead. Learn about changing player behavior, demographics, motivations, preferences and spending habits.

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What’s in the report

Insights and analysis on “new” mobile gamers (people who started playing mobile games after March 2020)

Insights and analysis on “existing” mobile gamers (people who played mobile games before March 2020)

Community and consumer insights to help you adapt to the ever-changing landscape

Actionable takeaways to help you plan for 2021

About this report

Games Marketing Insights for 2021 was produced by Facebook Gaming, in collaboration with Facebook IQ. It features new and unique insights designed to unlock opportunity and help gaming companies achieve sustainable business growth in 2021 and beyond.