Branded Content
Engage users and generate revenue with branded content on Facebook.
Try NowBranded content is another way to leverage your expertise in creating content for social feeds and mobile environments, as well as credibility with an audience.
When posting branded content to your Page, tag brands by selecting the “tag sponsor” option.
What is Brand Collabs Manager?
Brand Collabs Manager is a newer tool that makes it easier to get discovered for paid partnerships and unlock the earning potential of your Facebook presence.
Connect with brands looking to promote their products and services through the relationship you have with your followers, and then collaborate on campaigns that can increase your engagement.
What is Branded Content?
Branded Content is produced by a publisher or creator for payment by a business partner, where the partner influences the content or is featured in it.
Generating revenue through partnerships
With branded content, publishers can capitalize on their expertise in creating content for social feeds and mobile environments, as well as their credibility with their audience. Business partners benefit from high quality content shared with audiences from trusted sources.
Publishing Branded Content
Publishers must tag their partners in branded content posts, which can be either organic or ads. Both parties will get insights about reach and engagement with these posts.
Generating revenue through partnerships
Branded content can use most post formats (e.g., Carousel), and if promoted can use most objectives (e.g., Video Views). Posts can be tagged via many surfaces (e.g., Page Composer). Learn more about branded content here
