Instant Articles
A native format for publishers to create fast and interactive articles on Facebook.
Sign UpFast, interactive articles that drive significant traffic lift for publishers: 52% globally.¹
The best mobile reading experience for people everywhere.
Instant Articles load over 4.9x faster than mobile web across regions and devices, meaning lower bounce rates and deeper engagement, which is why over 37,000 Pages on Facebook use Instant Articles.¹
Bring stories to life with a flexible, immersive reading experience.
On average, Facebook users open 52% more articles when they're published as Instant Articles instead of a mobile web link.¹ This increased consumer engagement creates traffic lift for publishers.
Monetization is a core part of the Instant Articles experience.
To monetize and grow your publishing business with Instant Articles, you can extend direct sold ads, fill available ad inventory with Facebook’s Audience Network, and create native branded content.
Media success stories
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¹Source: Facebook internal data; published Feb 2021.