Videos Need not be Expensive!
"76% of companies who have used video in the past 12 months report a direct business impact, and more than 60% plan to increase their investments in the coming years!" - Forbes.com
Your goal is to have your audience say “yes, I understand, and I care” after reading or watching your brand story. If your audience just says “now I know” then you have successfully informed them but not enough to make them care, to make them stay to whatever you have... to say next.
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