Why should I create a Page?

Everyone who has an account on Facebook has a Profile, which is used to connect with friends, family and public entities a person wants to follow. Profiles are also used to manage Pages.

We recommend people and organizations involved in politics create a Facebook Page.

A Page is a public presence designed for connecting with people at scale who you may or may not know personally — whether as a candidate, elected official government or political organization.

Facebook provides access to tools for Pages such as insights, civic engagement tools, mobile apps and the option to advertise — all of which can be valuable for better reaching and connecting with your audience.

Learn more about what names are allowed on Facebook
What’s the difference between a Profile and a Page?

Learn more.

How do I create a Page?

To create a Facebook Page, you’ll need a personal Facebook account (a Profile) and a few minutes of your time. If you don’t already have a Profile, go to Facebook to sign up. If you already have a Profile, follow these steps.

1. LOG IN AND CLICK "CREATE" ON THE TOP TOOLBAR

To create a Page, log into your personal Facebook account or create a page via Business Manager. Click on “Create” on the top toolbar, then select “Page”. When you use your personal Profile to set up your organization’s Page, you’ll be the Page admin by default. Page admins can be changed or added at any time under a Page’s settings in the Page Roles tab, or through Business Manager. Your admin role won’t affect the privacy of your personal Profile and won’t appear in your Page’s posts or other activity.

2. SELECT YOUR CATEGORY

Select the most appropriate category for your Page. For example:

If you are running for office, select Community or Public Figure, and then select the Politician or Political Candidate category
If you are a government official, select Community or Public Figure, and then select the Government Official
If you are a government organization (such as police or fire department, city council, or other government department of agency), select Community or Public Figure, and then select Government Organization
If you’re a political organization (such as a political party or other political advocacy group), select Community or Public Figure, and then select Political Organization

If you already have a Page and need to change your category, you can do this in the "About" section of your Page. Learn more.

3. ADD A NAME FOR YOUR PAGE

Your Page name will be seen across Facebook in News Feed, search and other surfaces. We recommend following these naming guidelines depending on what your Page represents:

If you are running for office, your Page name should simply be your name (e.g., “Jane Doe,” not “Jane Doe for Mayor”)
If you are an elected official, your Page should include your title (e.g., “Mayor Jane Doe”)
If your Page represents the government of a geographic or political district, make sure it includes the word “government” (e.g., “City of Smallville Government”)
If your Page otherwise represents an organization, the name of the organization or how it is commonly referenced should be the Page name

NOTE: some elected officials in some jurisdictions are required by law to have two Facebook presences (one for campaign activity and another for government activity). In those cases, your campaign Page should follow the guidelines of those running for office, and the government Page should follow those for government officials.

4. ADD DETAILS ABOUT YOUR PAGE

Follow the instructions to add more details about your Facebook Page:

Add a Profile Picture. Your profile picture will be seen across Facebook. You may include your organization’s logo here. Keep in mind, it’ll often appear small. Learn more.
Add a Cover Photo: Upload a cover photo that represents your work and your community. Use high quality imagery that is visually appealing, and that looks good on both desktop and mobile devices. Learn more.

HOW DO I ADD OR CHANGE MY PAGE’S COVER VIDEO?

5. HIGHLIGHT THE OFFICE YOU HOLD (OR WANT TO HOLD)

If you’re an elected official or candidate, visit the "About" section and edit the appropriate fields under "Political Info," including Add the office you hold or Add the office you’re running for.

HOW DO I ADD BASIC INFORMATION TO MY PAGE?

HOW DO I SHOW MY POLITICAL OFFICE OR THE POLITICAL OFFICE I’M RUNNING FOR ON MY FACEBOOK PAGE?

Next Step: Connect With Your Audience