Insights
To see Page Insights:
  1. Click Insights at the top of your Page
  2. Click sections on the left for more information
To export Insights:
  1. From the Insights page, click Overview on the left.
  2. Click Export Data in the top right.
  3. Select a data type, file format and date range. You may also need to choose a layout.
  4. Click Export Data again.
About Insights
Insights provide information about your Page's performance, like demographic data about your audience and how people are responding to your posts.
You can use Insights to:
  • Understand how people are engaging with your Page
  • View metrics about your Page's performance
  • Learn which posts have the most engagement and see when your audience is on Facebook
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Page views are the number of times a Page's profile has been viewed by people, including people who are logged into Facebook and those who aren't.
Page reach is the number of people who had any content from your Page or about your Page enter their screen.
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To see the number of people who viewed your Page, click Insights at the top of your Page, then click Page Views on the left.
From here, you can see views by:
  • Section (example: Posts, Videos, Photos)
  • Age and Gender
  • Country
  • City
  • Device (example: computers, mobile devices)
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Metrics for your Page's posts are available as soon as the post is published. In the Posts section of Insights, you can see the following information about your Page posts:
  • The number of people reached
  • Post clicks
  • Reactions, comments and shares
  • Total video views and viewing behavior details

See Post Reactions, Comments and Shares
You can see how many people are reacting to, commenting on and sharing your Page posts in Page Insights. Keep in mind that post reactions, comments and shares that have been changed or deleted are counted toward the total number in Page Insights.
To see this info by post:
  1. Click Insights at the top of your Page
  2. Click Posts on the left
  3. Scroll down to All Posts Published and view the Engagement column
To see this info for all Page posts within a date range:
  1. Click Insights at the top of your Page
  2. Click Reach on the left
  3. Select Start and End dates in the top-right corner
  4. Scroll down to Reactions, Comments and Shares or Reactions

Export Page Post Data For A Specific Date Range
You can view insights for all of your Page posts after July 19, 2011, and you can download data about Page posts from the past 180 days. To download data about Page posts:
  1. Click Insights at the top of your Page.
  2. Click Export Data in the top right.
  3. Below Data Type, select Post data.
  4. Select a date range and a file format on the right. You may also need to choose a layout.
  5. Click Export Data.
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See Demographic Data About the People Who Like Your Page
To see demographic data about the people who like your Page:
  1. Click Insights at the top of your Page
  2. Click People on the left
  3. Click the Your Fans section to see the percentage of people who like your Page by age, gender, country, city and language

See When the People Who Like Your Page Are on Facebook
You can see data about when the people who like your Page are on Facebook:
  1. Click Insights at the top of your Page
  2. Click Posts on the left
In the When Your Fans Are Online section, you can see data from a recent one-week period about the days of the week and times when the people who like your Page are on Facebook.
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Post reach is the number of people who had any posts from your Page enter their screen.
Organic reach is the number of people who had an unpaid post from your Page enter their screen, and paid reach is the number of people who had a paid post from your Page enter their screen.
If your post reaches someone through both paid and organic distribution, they're counted toward each. Keep in mind that the sum of organic and paid reach won't always equal post reach. For example, if one person sees your post through both organic and paid distribution, they'll be counted as 1 in organic reach, 1 in paid reach, and 1 in post reach.
Why has my Page's organic reach dropped?
Facebook has updated organic reach so that it's measured similarly to paid reach. The new definition counts organic reach when an unpaid post enters a person's screen. Previously, organic reach was counted when a person had an unpaid post placed into their News Feed, whether it entered the screen or not.
This update doesn't change how your posts are delivered or who sees and engages with your post (through likes, comments and shares). While this update may result in lower organic reach for your Page, it also lets you more accurately compare paid and organic posts.
Where can I find organic reach for my Page using the previous measurement?
To find organic reach for your Page using the previous measurement:
  1. Click Insights at the top of your Page.
  2. Click Export Data in the top right.
  3. Below Data Type, select Page data and below Layout, select Edit All Page Data.
  4. Type “served” into the search bar at the top and select whether you'd like daily, weekly or 28 days of served organic reach of Page posts.
  5. Once you've made your selection, scroll to the bottom of the column on the right, click the box that says Served Organic Reach of Page Posts and drag it to the top of the column, below Key Metrics. Do this for each type of Served Organic Reach of Page Posts that you've selected. This will prevent any errors from occurring.
  6. Click Apply and then click Export Data.
  7. Open the document that downloads to your computer and search for Served Organic Reach of Page Posts (this is the term for the previous measurement of organic reach).
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See Where Your Page Likes Happened
You can see the number of Page likes that occurred on your Page, ads, through Page suggestions and other sources.
To see where your Page likes happened:
  1. Click Insights at the top of your Page
  2. Click Likes in the left column
  3. Scroll down to Where Your Page Likes Happened
See How Many People Have Liked and Unliked Your Page
To see how many people liked and unliked your Page during a specific date range:
  1. Click Insights at the top of your Page
  2. Click Likes in the left column
  3. In the top right, select Start and End dates for the date range you want to see
  4. Scroll down to Net Likes
From here, you can see the number of unlikes, organic likes and paid likes for the date range selected. To protect the privacy of the people who like your Page, you're not able to see who has unliked your Page.
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To see insights for all of your Page's videos for a given time period:
  1. Click Insights at the top of your Page
  2. Click Videos on the left
Keep in mind that not all video insights data will be available before September 2016. For more information, go to Facebook Newsroom.
To see insights for an individual video:
  1. Click Publishing Tools at the top of your Page
  2. Click Video Library on the left
  3. Click a video
From here, you can click sections on the right to see more details about the video's performance. For example:
  • Minutes Viewed: Minutes the video was watched from your Page's post, in posts the video was shared in and in crossposts.
  • 10-Second Views: The number of times your video was watched for at least 10 seconds, or for nearly its total length, whichever happened first.
  • Audience and Engagement: The number of reactions, comments and shares, and for videos with at least 100 views, audience demographics.
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To see metrics about your Page's events, click Insights at the top of your Page, then click Events in the left column.
From here, you can see metrics for all your Page's events:
  • People Reached: The number of people who were shown a story about any event for your Page in News Feed.
  • Event Page Views: The number of people who viewed any event hosted by your Page.
  • Clicks on Buy Tickets: Click Tickets at the top to see the number of clicks on ticketing URLs for all events with a link for tickets.
At the bottom, you can see metrics about individual events that are upcoming or happened in the past:
  • Responses: The number of people who responded Interested or Going to the event.
  • Reach: The number of people who were shown a story about the event in News Feed.
Note: Metrics about your Page's events include data from January 20, 2016 or later.
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To see how many people clicked your Page's call-to-action button, mobile phone number, website or address:
  1. Click Insights at the top of your Page
  2. Click Actions on Page on the left
From here, you can see the number of clicks by age and gender, country, city and device.
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When someone follows your Page, it means they may receive updates about your Page in their News Feed.
Keep in mind that whenever someone likes your Page, they automatically follow it, which is included in your total number of Page follows in Page Insights.
To see insights about your Page's followers:
  1. Click Insights at the top of your Page
  2. Click Followers in the left column
From here, you can see insights about the number of your Page's followers and unfollows over time and where your Page follows happened.
To learn more about the people who follow your Page:
  1. Click Insights at the top of your Page
  2. Click People in the left column
  3. Click Your Followers at the top
From here, you can see information about the gender, age, country, city and language of your Page's followers.
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Insights about your Page's recommendations are the number of times that people have recommended your Page to a friend when they write a post looking for advice on local places or services.
To see insights about your Page recommendations:
  1. Click Insights at the top of your Page
  2. Click Reach in the left column, then scroll down to Recommendations
From here, you can see the number of times people have recommended your Page over time. Keep in mind that there will only be data available for recommendations if your Page has actually been shared as a recommendation.
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Insights about Page previews are the number of times someone hovers over your Page name or profile picture in News Feed and in other places for more information without actually clicking your Page.
To see insights about your Page's previews:
  1. Click Insights at the top of your Page
  2. Click Page Previews in the left column
From here, you can see how many times your Page preview has been seen, and how many people saw your Page preview. Keep in mind that the same person can view your Page preview multiple times.
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