No matter how inspiriting your company's purpose is, if it is communicated through a lot of corporate speak and tired cliches . . . nobody will care. It's like using dog biscuits to influence a cat. Via

Joe is a systems analyst. A pretty good one at that. His company spent a lot of money to bring him on board. But when the honeymoon was over, Joe started having

Take care of your little corner of the web. Make it useful. Make it safe. Make it kind. Make it good. Via Brain Traffic…

No automatic alt text available.
Understanding the buyer's journey