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Don't confuse Exit Strategy with “how to sell your company”—It's determining a long term vision for what you wanted out of your business.
https://buff.ly/2ofMZnm

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With tight restrictions for advertising and a still growing market, some experts say now is not the time for businesses to fully focus on smart speaker advertising.

With tight restrictions for advertising and a still growing market, some experts say now is not the time for businesses to fully focus on smart speaker advertising.
techrepublic.com
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Whether building brand awareness or generating leads, LinkedIn is undoubtedly a powerful platform for B2B advertisers.

Whether building brand awareness or generating leads, LinkedIn is undoubtedly a powerful platform for B2B advertisers. Within my own experience of running B2B campaigns, LinkedIn consistently outperforms other platforms on a cost per acquisition level which provides a compelling reason to make the m...
overdrivedigital.co.uk

Why properly sourcing is important

What's the source?
articulatemarketing.com

Read our blog about the 9 best social media marketing services you should try to improve your online presence.

Read our blog about the 9 best social media marketing services you should try to improve your online presence.
articulatemarketing.com

All marketers do some degree of customer segmentation before reaching out. But is that good enough? Here's a better way; segmentation based on RFM analysis -
(It's not as complicated as it sounds, give it a try)

Read how to use RFM Analysis for implementing customer segmentation strategy the right way across user lifecycle stages. Through RFM analysis you can segment your customers into buckets like best customers, loyal customers, big spenders, lost customers etc. much needed for customer lifecycle marketi...
monk.webengage.com

Interesting marketing insights from the founder of a social media agency, how to go about becoming the most visible business in your niche market (and derive business results from that) https://buff.ly/2FRmmOO

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"Most companies don’t have the answers."

Most companies don’t have the answers.
hbr.org

Tell me if this is you...

Whenever you sit down for work, do you feel like doing something else?

Do you feel tired and bored even before you begin doing something?

...

Does the idea of doing something big and enormous make you lose interest in it?

If YES, try this simple hack and get more things done starting today and get rid of procrastination forever.

https://buff.ly/2JH6Eam

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Big Companies Are Embracing Analytics, But Most Still Don’t Have a Data-Driven Culture

How to be productive and focus on the real work with these simple techniques. https://buff.ly/2HYpY1t

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It pays to be specific. Ask more questions about what makes a customer a good fit for your product.

There’s nothing more unsettleing for me than when someone doesn’t want my product and I don’t understand why. Lost revenue is never fun, but it’s of secondary concern when a sales conversation or a market research interview casts doubt on what I believe about my market. It throws me for a lo...
usermuse.com

Did you know: User demand and customer feedback should be explored before you build anything. Investor and search expert Gerry Campbell explains why.

Inventor and search expert Gerry Campbell illustrates how search is the objective expression of user demand, can be a direct line to customer feedback, and shou...
startups.co

5 Tips to effectively use CTA's on Social media and drive quick results. https://buff.ly/2oyjNc2

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7 Unorthodox Marketing Hacks You Ought to Leverage

In episode #620. Eric and Neil discuss 7 unorthodox marketing hacks. Tune in to hear what you could be doing to drive conversions. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: 7 Unorthodox Marketing Hacks You Ought to Leverage [00:35] #1: When driving people to your website, less than 5% will c...
mschool.growtheverywhere.libsynpro.com

As the clock ticks down, here’s a quick guide to the most significant piece of European privacy regulation in two decades. There’s a lot to do.

The EU’s General Data Protection Regulation (GDPR) is a looming reality set to take effect on May 25, 2018 – and the digital advertising industry is just starting to get woke. But misconceptions about the regulation are pervasive. And despite the substantial amount of work that companies need to...
adexchanger.com