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Jeremy Hull at World Summit of Innovation New York
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"I can move, but always feel at home." Jonas Sommer, Scuba-Div...
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International Women's Day - #conquerthedivide
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Posts

Découvrez pourquoi un meilleur équilibre entre le SEO et PPC est crucial pour votre marque.

Avec l’éternel augmentation des coûts par clics (CPC), il n’y a pas un meilleur moment qu’en ce moment pour les marques de changer ...
iprospect.com

Learn why a better balance between SEO and PPC is crucial for your brand.

With the ever increasing cost of CPCs, there’s no better time than now for brands to shift their focus to SEO and become less dependent ...
iprospect.com
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Retailers: With 20 days left in the 2017 holiday shopping season, you may be tempted to keep lowering prices to stay competitive. Don’t. Instead, leverage your paid search strategy and see it drive customer loyalty into the new year.

We held another successful iProspect Camp for our clients yesterday in Toronto, helping them better understand Search Domination in the new era of discovery. Thanks to our iProspect thought leaders and our partners Amazon and Microsoft for sharing their best advice on the topic!

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Last week, Facebook announced a new release to its platform called Food Ordering. Only available in the US for the moment, this feature allows to seamlessly connect consumers with local businesses and their favorite foods. Here's the full scoop:

Last week, Facebook announced a new release to its platform called Food Ordering, a seamless way to connect consumers with local businesses and their favorite foods. Facebook will collaborate with both online ordering hubs like Delivery.com and DoorDash, as well as restaurants such as Jack in the Bo...
iprospect.com

After one month of testing on a select few, Twitter are soon ready to roll out this mass overhaul to all of its 330 millions users:

Last month the reactive social media platform Twitter rolled out tests to double its character limit from 140 characters to 280 characters. ...
iprospect.com

Artificial intelligence is transforming B2B marketing and sales. If you are not embracing it right now in your business, you might already be too late :

Artificial Intelligence is transforming B2B marketing and sales
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We are honored to have been named a Leader in The Forrester Wave™: Search Marketing Agencies, Q4 2017 report. As the largest agency evaluated, iProspect earned the highest possible scores for Collaboration, Reporting & Analytics, and Market Presence. Congratulations to our entire team!

Forrester Research, Inc., an independent research firm, has ranked iProspect as a Leader in The Forrester Wave ™: Search Marketing Agencies, Q4 2017.
iprospect.com

Pin This: We attended Pinterest's annual partner event & have highlights on the latest from this discovery engine :

Pinterest is more than a search engine and more than a social network – it is truly a discovery engine, allowing the consumer to discover new hobbies, explore new trends and ultimately bring his or her personal style to life. At this year’s Pinstitute, an annual event held for Pinterest’s top partne...
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iProspect was rewarded with Industry Choice of Agency and Best Performance Marketing Campaign at the International Performance Marketing Awards 🙌

During the International Performance Marketing Awards program in London on October 23rd, iProspect received two top awards: 2017 Industry Choice of Agency and Best Performance Marketing Campaign or Strategy for our MENA team’s work with Chevrolet-#unexpected.
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How will machine learning impact marketing? Jeremy Hull, VP of Innovation speaks at World Summit of Innovation in New York :

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Adwords campaigns will be able to spend up to twice the average daily budget to help you reach your advertising goals. Read the impact for advertisers on our latest blog post:

Google AdWords very quietly announced a change to their daily budget caps on Wednesday, October 4 that we suspect will have significant ramifications for advertisers.
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Now on Think with Google, Jeremy Hull, VP, Innovation, discusses online-to-offline marketing myths and what actions marketers can take to align these two channels :

A successful online-to-offline marketing strategy involves knowing the solutions available, how to measure, and how to take action to get results.
thinkwithgoogle.com

"Staying true to who you are, and to yourself as a brand is critical". iProspect and Rachel Zoe take to Advertising Week in New York City.

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We are looking forward to taking on Adweek New York tomorrow! Join us for a session with Rachel Zoe and our Global CEO Ruth Stubbs, on the importance of understanding your customer and the game-changing power of content. http://bit.ly/2hl2b3m #awnewyork

The digital transformation of retail has been undeniable, but how can the sectors of fashion and beauty stay ahead of the revolutionary shift? Editor in chief, designer, author and CEO, Rachel Zoe shares how innovation is key for her businesses and for brand partners. Rachel joins Ruth Stubbs, Globa...
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