Retailers: With 20 days left in the 2017 holiday shopping season, you may be tempted to keep lowering prices to stay competitive. Don’t. Instead, leverage your paid search strategy and see it drive customer loyalty into the new year.
We held another successful iProspect Camp for our clients yesterday in Toronto, helping them better understand Search Domination in the new era of discovery. Thanks to our iProspect thought leaders and our partners Amazon and Microsoft for sharing their best advice on the topic!
Last week, Facebook announced a new release to its platform called Food Ordering. Only available in the US for the moment, this feature allows to seamlessly connect consumers with local businesses and their favorite foods. Here's the full scoop:
After one month of testing on a select few, Twitter are soon ready to roll out this mass overhaul to all of its 330 millions users:
We are honored to have been named a Leader in The Forrester Wave™: Search Marketing Agencies, Q4 2017 report. As the largest agency evaluated, iProspect earned the highest possible scores for Collaboration, Reporting & Analytics, and Market Presence. Congratulations to our entire team!
Pin This: We attended Pinterest's annual partner event & have highlights on the latest from this discovery engine :
iProspect was rewarded with Industry Choice of Agency and Best Performance Marketing Campaign at the International Performance Marketing Awards 🙌
How will machine learning impact marketing? Jeremy Hull, VP of Innovation speaks at World Summit of Innovation in New York :
Adwords campaigns will be able to spend up to twice the average daily budget to help you reach your advertising goals. Read the impact for advertisers on our latest blog post:
Now on Think with Google, Jeremy Hull, VP, Innovation, discusses online-to-offline marketing myths and what actions marketers can take to align these two channels :
"Staying true to who you are, and to yourself as a brand is critical". iProspect and Rachel Zoe take to Advertising Week in New York City.
We are looking forward to taking on Adweek New York tomorrow! Join us for a session with Rachel Zoe and our Global CEO Ruth Stubbs, on the importance of understanding your customer and the game-changing power of content. http://bit.ly/2hl2b3m #awnewyork