About Us

Real People.
Real Insights.
Real Action.

What is Facebook IQ

As the world becomes more open and connected, the practice of marketing is continuously redefined. Facebook IQ helps marketers navigate this ever-changing landscape by focusing on what remains constant: people.

We’re all about people.
2 billion people.

Rooted in what we’ve learned from 2 billion people on our platforms and the 6 million businesses that advertise with us, Facebook IQ uncovers actionable insights about people, marketing and measurement available nowhere else. We offer studies, tools and resources built to transform how marketers reach people and deliver real results in this cross-channel, multi-device world.

Whether you need inspiration for your next big idea, data on consumer segments or the latest in ad effectiveness, lean on Facebook IQ for insights and strategies.

What Facebook IQ is about
Anthem Video about Facebook IQ