People Insights

January 26, 2017

Awards Night on Facebook and Instagram

Check out how conversations about Awards Night 2016 played out.

People InsightsMomentsEntertainment & MediaNorth America

During the biggest night in entertainment, the party is on Facebook and Instagram. We took a look at how conversations played out on our platforms surrounding the 2016 show.

During the 88th Academy Awards®, 24 million people worldwide generated 67 million event-related posts, likes and comments on Facebook.1 And on Instagram, 19 million people worldwide generated 64 million event-related interactions.1

So it’s no surprise that surrounding this cultural moment, the winner is … mobile. In 2016, the conversation was bigger than ever on Facebook and Instagram, growing 15% globally year over year.1 And the vast majority of related posts, videos and photos (89% in the US and 78% in Canada) were shared on mobile.

Those conversations extended beyond the big night. Half of the overall conversation happened during the day of the show in both the US and Canada, with the most-discussed topics in both countries being the awards handed out and the nominated films. The next day, 10% and 12% of conversation took place in the US and Canada, respectively, with popular topics including fashion, best and worst dressed and the show itself.

Explore more Awards Night 2016 insights by downloading the infographics below.

People InsightsMomentsEntertainment & MediaNorth America

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