Luckily, we have help at our fingertips. People use mobile to make the Holidays come together—from gathering inspiration to sharing and shopping. This past Holiday season in the US, the share of online purchases that were made on mobile and visible to Facebook increased 33% compared to Holiday season 2014.1
Facebook IQ wanted to explore the changing role of technology in global Holiday celebrations. We analyzed Facebook and Instagram data from the 2015 Holiday season (November through January). We also commissioned Ipsos to conduct a study of Holiday habits and attitudes among 21,511 people ages 18+ across 17 countries. Unless otherwise noted, the figures presented below represent our global findings.