Ramadan is a time to connect with friends, family and faith. It is a moment of oneness as people around the world fast, feast, reflect, shop and celebrate together. And from Malaysia to Morocco, mobile and Facebook are increasingly prominent in Ramadan festivities.
At a global level (looking at data for 15 markets), we uncovered several overarching trends across countries: People are celebrating on Facebook, most are connecting on mobile and many are sharing photos during the festivities. And people ages 18–44 are driving most of the conversation.
When we examine Ramadan at a regional level, across MENA (Middle East/North Africa)1 and Southeast Asia (Indonesia and Malaysia), the data reveal how these overall patterns actually come to life in varied and nuanced ways—many of which may unlock new windows of opportunity for marketers.
Source: Facebook internal data for AE, AL, BH, EG, ID, IQ, JO, KW, LB, MA, MY, OM, QA, SA and TN, Apr–Aug 2014, accessed Apr 2015.