- News & Media Website
- Social Media TodayInterest
- Entrepreneur
- Business Consultants in Parker, Colorado
This is one of the most thorough blog posts I've ever written. But Facebook Analytics Funnels require that level of detail. It's an amazing tool with layers and layers of possibilities.
With this blog post, I walked you down the path of understanding how I uncovered the value of a post reaction -- and then each specific reaction. How likely is each reaction to result in a page view on my website? In a registration? In a purchase?
Then I used this same approach, but started wi...th a post comment as the top of my funnel. Then a post share. Then a sent message.
You can -- and should -- do this, too. If you don't have time to read it now, bookmark this post. It's worth it!
** QUICK TUTORIAL: PURCHASE PIXEL EVENT **
Pixel events are important for ad tracking, optimization, and analytics. By adding purchase event code to the confirmation page, you can then send necessary details of a purchase that can then be available to you in ad reports and analytics.
Here's a Quick Video Tutorial to show you how...
...Notes:
• Click the "Watch More" button for ALL quick tutorials
• There's no sound. Follow the clicks!
• You may need to switch to HD viewing
IMPORTANT: This is the 50th Quick Video Tutorial. All future tutorials will only be made available to Power Hitters Club members only.
I would trust him any day as what he says is absent of hyperbole and the general hype that accompanie
** QUICK TUTORIAL: CUSTOMER LIFETIME VALUE LOOKALIKE AUDIENCES **
If you upload your entire customer list (high and low value), complete with a column for lifetime value, you can generate a Lookalike Audience of those who are most similar to your highest value customers.
Here's a quick video tutorial to show you how...
...Notes:
• Click the "Watch More" button for ALL quick tutorials
• There's no sound. Follow the clicks!
• You may need to switch to HD viewing
IMPORTANT: After the video #50, all future Quick Videos will only be made available to Power Hitters Club members.
** QUICK TUTORIAL: FUNNELS **
Did you know that you can find out the number of people who "loved" your posts ended up registering for something on your website? You can with the help of Facebook Analytics Funnels.
In this Quick Video Tutorial, you'll need to connect your pixel and page to an Event Source Group prior to creating the funnel. Here's how...
...Notes:
• Click the "Watch More" button for ALL quick tutorials
• There's no sound. Follow the clicks!
• You may need to switch to HD viewing
Enjoy!
** QUICK TUTORIAL: CAMPAIGN GOALS **
When you optimize for conversions, Facebook will report by the action you're optimizing for by default. But there are times when the optimization event may be different than your ultimate goal.
Thanks to Campaign Goals, you can control which event is displayed as your "result" by default. Here's how to use it...
...Notes:
• Click the "Watch More" button for ALL quick tutorials
• There's no sound. Follow the clicks!
• You may need to switch to HD viewing
Enjoy!
My final training of the year starts today! It’s a 2-lesson training on Facebook Analytics, a powerful tool for understanding your customer funnel. I hope to see you there!
Click below to join me or to get more details...
Jon Loomer Digital was live.
Come here for the FINAL 2017 airing of my Keys to Success free webinar. I'll be streaming it via Facebook Live! Click "Get Reminder" so you don't forget...
Topics Covered:
• Why Ads Don't Always Work...
• Targeting
• Funnels
• Budgets and Bidding
• Tracking
• Ad Type, Copy, and Creative
What You’ll Learn:
In this 90-minute webinar, we will focus on advanced strategies that impact you as an advanced Facebook advertiser.
After attending this webinar, you will walk away with a greater understanding of the strategies to apply that will allow you to reach your ideal audience with a successful campaign in a cost-effective way.
This is not a webinar littered with unrealistic guarantees and too-good-to-be-true results. Instead, these are simply the strategies that I have found are effective for building a successful business — no matter the niche or industry.
Let me know if you have any questions!
** QUICK TUTORIAL: AUDIENCE BY DEVICE USED **
If the pixel is installed on your website, you can create an audience that isolates visitors by the device they used while viewing your content. This can prove valuable, for example, if converting from a mobile device is less likely. You can target those who initially visited from a mobile device, but reach them while they're on desktop. Here's how...
Notes:
... • Click the "Watch More" button for ALL quick tutorials
• There's no sound. Follow the clicks!
• You may need to switch to HD viewing
Enjoy!
Jon Loomer Digital shared their live video.
FINAL REMINDER: My last FREE webinar of 2017 is today! The time displayed below is in your time zone.
If you aren't registered via GoToWebinar, simply click "Get Reminder" below and you can watch the entire thing here via a Facebook Live. You'll receive a Facebook notification when it's about to begin.
Hope to see you there!
Come here for the FINAL 2017 airing of my Keys to Success free webinar. I'll be streaming it via Facebook Live! Click "Get Reminder" so you don't forget...
Topi...cs Covered:
• Why Ads Don't Always Work
• Targeting
• Funnels
• Budgets and Bidding
• Tracking
• Ad Type, Copy, and Creative
What You’ll Learn:
In this 90-minute webinar, we will focus on advanced strategies that impact you as an advanced Facebook advertiser.
After attending this webinar, you will walk away with a greater understanding of the strategies to apply that will allow you to reach your ideal audience with a successful campaign in a cost-effective way.
This is not a webinar littered with unrealistic guarantees and too-good-to-be-true results. Instead, these are simply the strategies that I have found are effective for building a successful business — no matter the niche or industry.
Let me know if you have any questions!
Do you have pixel Event code installed on all applicable pages of your website? Are you using parameters to send additional details about the actions that occurred? You may be doing this for tracking and optimization of your ads, but it's also a prerequisite for building amazing, insightful Facebook Analytics reports.
Check out my latest post that first documents the exact types of reports you can create once having these Events in place. Even if you aren't using Facebook Analytics, the rest of the post provides a step-by-step for getting your Events installed.
Do you have your Events in order?
** QUICK TUTORIAL: OFFERS **
Do you have something to sell? You may want to experiment with the Offer format. It's evolved quite a bit since it was first released. Here's a step-by-step tutorial to show you how to create one...
Notes:
... • Click the "Watch More" button for ALL quick tutorials
• There's no sound. Follow the clicks!
• You may need to switch to HD viewing
Enjoy!
Jon Loomer Digital shared their live video.
Don't forget about my free webinar on Monday! You can either register and watch via GoToWebinar or simply join my Facebook Live here. No email address needed -- just click "Get Reminder"!
Come here for the FINAL 2017 airing of my Keys to Success free webinar. I'll be streaming it via Facebook Live! Click "Get Reminder" so you don't forget...
Topi...cs Covered:
• Why Ads Don't Always Work
• Targeting
• Funnels
• Budgets and Bidding
• Tracking
• Ad Type, Copy, and Creative
What You’ll Learn:
In this 90-minute webinar, we will focus on advanced strategies that impact you as an advanced Facebook advertiser.
After attending this webinar, you will walk away with a greater understanding of the strategies to apply that will allow you to reach your ideal audience with a successful campaign in a cost-effective way.
This is not a webinar littered with unrealistic guarantees and too-good-to-be-true results. Instead, these are simply the strategies that I have found are effective for building a successful business — no matter the niche or industry.
Let me know if you have any questions!
Are you using Facebook Analytics yet? I'm not talking about Facebook Insights or Facebook metrics or ad reports. I'm referring to Facebook's answer to Google Analytics.
I neglected Facebook Analytics for too long. But once I added events to my pixel, I saw how powerful it could be. Use it to analyze your funnel -- from Facebook post to web page view to conversion.
My friend Andrew Foxwell does an excellent job of detailing three primary benefits of this tool. Take a look!
** QUICK TUTORIAL: CREATIVE SPLIT TESTING **
Want to figure out which collection of image, text, headline, description, and CTA button works best? You can do that now that "Creative" has been included in the split testing tool. Here's how...
Notes:
... • Click the "Watch More" button for ALL quick tutorials
• There's no sound. Follow the clicks!
• You may need to switch to HD viewing
Enjoy!
** QUICK TUTORIAL: BLOCK LISTS **
Do you want to prevent your ads from appearing on specific websites (Instant Articles), apps (Audience Network), or Facebook pages (in-stream videos)? You can with Block Lists. Here's how...
Notes:
... • Click the "Watch More" button for ALL quick tutorials
• There's no sound. Follow the clicks!
• You may need to switch to HD viewing
Enjoy!
