How will the current virus pandemic affect culture? (It already changing the balance between digital and physical.) Here are some of my "predictions" for the future:
- As we can see this already from last few weeks, the processes of virtualization (moving all kinds of activities, work and processes online) will greatly speed up. Many institutions that until now have not spend efforts on the digital will have to refocus. The same goes for parts of the education. The recent surveys of humanities programs in US found that 70% of the faculty never did any online teaching - and this will change now.
- But what is more interesting is the opposite development which we will see eventually. For possibly very long period (1.5 - 2 years) most cultural activities and communication will have to be only in digital form. When pandemic is finally over, this will create a strong desire to re-engage with the physical space, materiality and physical presence, in all kinds of ways. We may see stronger aesthetization in design of lifestyle spaces; more growth in food design; more attention to textures and materials in architecture of public spaces and cultural facilities; more attention to fashion; and so on. After staying in homes and away from each other for a long time, people would want to celebrate all physical aspects of life and culture.
- In relation to the volumes of cultural events, books, academic articles, and many other kinds of cultural artifacts that can be measured - will we see a big jump after the pandemic? Maybe not, because many institutions may not have enough resources and funding to do more (and some may have to close during the long pandemic). But I think we will see a jump in books, articles and also online publications - since people will have more time to write this and next year.
- More people in humanities and also in other knowledge and culture areas will realize that without big data, data science methods, network science, data visualization and other data-focused and algorithmic techniques, we can't live in the world that become so global. Only use of such methods now allows countries and cities to plan their responses in the pandemic, and deal with endless other issues of our "big data world." So digital humanities, computational social science and related paradigms (such as my own cultural analytics) may become more important. Today all the people who kept reminding us how data (and the world in general) are "constructed" and are looking at the graphs and numbers about pandemic, like the rest of us. Yes, reality is maybe constructed by discourses, and 'virus' can be seen if you want as such discourse construction - but it has very material and grave effects.
- Besides data related methods in humanities and social sciences, sciences in general and especially live sciences will become even more prestigious. Double majors or new programs that combine a physical or biological science and humanities or a qualitative social science will become more popular.
- The opposition between "democratic" and "authoritarian" types of societies is now becoming less clear - and harder to sustain. We already see how soon after criticizing China for its dramatic measures to contain the epidemic and saying that this can never happen in their own democratic countries, these countries are moving towards even more dramatic measures. This opposition may look meaningful when we are in a "normal" periods, but it no longer in the time of crisis such as a present. Media in democratic countries now praises China for what it did - and governments calls for dramatic reductions in "personal freedoms" to save people in their countries.
- Pretty soon we will see some artists addressing the pandemic theme in their works - incorporating elements and topics such as masks, distance, borders, lack of movement, isolation in their works.
- During last 25 years, rapid globalization of the art world changed art in fundamental ways. Many artists could no longer stay in their studios and work - instead they became project managers spending most of their times flying to biennales, spending time in global art residencies, networking, and so on. (See flights maps attached to this post). I think that quality of art has suffered - because to create something unique and meaningful takes dedicated practice and years of experiments, and focus. If this all has to stop for many months, or longer, will we see better art being done as a result? I hope so.
- Have you ever dream in the last 10 years to be back in the early 1990s - before endless flying around to conferences, giving many lectures, attending endless professional events, etc. and endless communication and planning this all requires? Well, you now have a chance to go back to this time, at least for some months, and maybe 1 to 2 years or even longer. It is a unique opportunity given to us by nature - having to stop the endless speeding up of existence and cultural life, and living for a while in a different time. Try to use this time wisely. Instead of checking new and FB every hour - read the classics, for example. Or anything written before 21st century, at least.
- Looking at the news everyday, I have a feeling I am watching very well made science fiction TV series. The writing is amazing, very dark but also funny; they come up with great plot twists and incredible details. But if course, this is our new reality. As of today, science fiction literature as a genre may become even less important - which writer can now complete with this global un-reality un-folding in front of us?