We're excited to announce the relaunch of with a focus on bringing our Smart Packaging solution to other verticals, we're not just for publishers anymore!

Our CEO Antony is presenting our latest partnership with Unilever's OWN Products at Mobile Monday Silicon Valley: "Bringing sexy back to retail and beauty" next Monday. If you want to learn about the convergence or Retail, Beauty and Mobile be sure to register and we'll see you next Monday!

Watch out Momo! This October, Mobile Monday is taking you behind the scene of the hottest retailers and their secret laboratories. What are the super trends happening in this exploding space and how i

Turn your Covers into Connections.
Introducing the easiest way to reach, acquire and engage your readers

What's the best QR Code reader for your phone? We've tested them all and created a shortlist of the best ones! What's the best QR code reader for your phone? We've tested them all and come up with the best ones!

What is the best QR code reader for my phone? Posted on August 1, 2012 by admin At we often get asked this question, there are over 300 QR and Barcode apps in the App Store and everyday this number continues to grow, so it’s not an easy question to answer. We’re not affili...

What's the best QR Code reader for your phone? We've tested them all (over 300 apps) to find the fastest and most accurate ad-free apps. Visit on your phone to get the best reader for your device.

The link below will take you to the QRcode reader that is most appropriate for your phone. Please follow the prompts on the next page to download and install the reader to your handset. Once it's downloaded you will need to follow the automatic prompts to install the reader.

McDonalds is embracing on-pack QR codes to better display nutritional information…/software-technol…/13410.html

McDonalds is putting QR codes on its packaging as part of an ongoing effort to help customers lead a nutritious life and make informed choices.

According to the 2012 Winter Fancy food show, QR Codes on packaging is one of the emerging trends in the food industry to communicate directly with shoppers.…/From-fancy-salt-to-gou…/52621708/1

The Winter Fancy Food Show offers a glimpse into the possible future of your grocery cart or dinner table. Here are some highlights:

We are *really* excited to announce the appt of our new Dir. of Marketing, Michael Harbolt, previously VP of Digital Marketing at Macmillan Publishers!

Mobile internet use has doubled to 8.5% in January 2012 from 4.3% last year. Have you got a mobile presence yet? Email if you'd like to find out how to convert your readers to Facebook fans and more.

Global internet usage through mobile devices -- excluding tablets -- has almost doubled to 8.5% in January 2012 from 4.3% last year according to StatCounter.

This is an incredible stat!
"41% of searches for Super Bowl TV ads during the game came from mobile"

QR Code scanning has increased significantly in the past few months. This report shows a 300% increase in 2011, this correlates with the increase of scans we are seeing, especially on book jackets.

Shopping Days Are QR Days As Scanning Triples in 2011 - 02/01/2012

Rachel Ray is going to be using QR Codes in her next cookbook to link to videos of the recipes.

Rachael Ray, the TV personality and best-selling cookbook author, has struck a publishing deal with Atria Books that she hopes will improve her reach with the growing number of people turning to digital devices for help in the kitchen.

American Teenagers send 3,417 text messages per month! Or 113 messages a day!…/new-mobile-obsession-u-s-teens-t…/

Teens have officially joined the data tsunami, more than tripling their mobile data consumption in the past year while maintaining their stronghold as leading message senders.

We're hiring! Want to change an industry? We're looking for a Business Development Manager based out of New York to work with our publishing clients. Email

QR Codes are really starting to take hold in the US, this latest data from comScore, Inc. shows a fast growing trend and awareness.

20.1 million mobile phone owners in the U.S. used their device to scan a QR code in the three-month average period ending October 2011. A

The end of publishing as we know it? Perhaps...

Here at Penguin, we recently saw the above video, titled “The End of Publishing” at a meeting. It was presented by our global chairman, John Makinson, and everyone in the Online Department was instantly impressed (as was everyone else in the room). We asked around to find out who created the video, ...

Mobile is exploding! Facebook announced in September that over 350 million active users access Facebook through their mobile devices. Have you seen any traffic increases from mobile devices in the past few months?

According to new data from Benedict Evans for Enders Analysis, the number of monthly active users of Facebook's mobile apps recently passed the 300 million mark. This is primarily due to heavy use of the iOS and Android apps, but it also takes into account apps that run on BlackBerry, Symbian, Windo...