Defining technically backlinks are the inbound links on the website. They are the links placed on other webpage’s and are directed towards your website, these are also known as incoming links, inlinks, and inward links. Quality inbound links add weight to the website popularity and search engine ranking. 95% of SEO focus today revolves around quality backlinking.

There are a number of ways to build quality and effective backlinks for your website.  Submitting your site to directories, article sites, Online Press Releases, placing signature links in the forums, leaving comments on the blogs etc. are some easiest methods for inbound linking. You can use reciprocal link exchange program with quality websites to get related with them.

Importance of backlinking for the SEO game can be discussed under following points:

• Quality backlinks attracts search engines to find your website. Here, quality of the links dominates over the no. of links directed towards your website. Important thing to be noticed is, a web site linked to you having content relevant to your website will perform better than the website having content unrelated to your website.

• Backlinking is a part of the entire ranking algorithm process for all the search engines. If two sites are similar in content and design, search engines have a tendency to prefer site having more inbound links but again quality links dominate. Linking with a bad site will cause a drop off for your websites on the search engines.

• Quality backlinks drive not only search engines but are a crucial factor to attract the web users towards your website.

• Backlinks helps to point towards your site.  Backlinks found on forums, blogs and other sites across the internet boost up your website popularity.

• In today’s PR obsessed internet world inbound links are an effective tool to gain better Google PR. Google always consider number of inbound links while raking the websites.

• Not only Google but all the biggies like Yahoo and MSN now use link popularity and link anchor text as the most important factors in determining their rankings.

• Linking to the relevant and standard websites enhance your credibility in the World Wide Web.

You can increase your website PR and web traffic through the inbound linking with trusted resources. Add some quality links to your website and see your web business rocking.

chore. Because the program that you use to blog with is

such a powerful part of your blogging experience, it is

well worth putting in the time to find a platform that

provides your ideal balance between a user-friendly

interface and a flexible framework that allows you to

make your blog look and feel unique. Finding the right

platform isn't always easy, but with a little bit of

contemplation and a little bit of research, you will be on

your way to finding the perfect blogging platform. 

Deciding what your priorities are in terms of ease of use

versus customization. Most highly customizable

blogging platforms, like moveable type, are a bit more

difficult to use than very automated platforms like

wordpress. If you are new to blogs and to internet

technology, you might want to sacrifice the ability to

create a custom background design or to integrate a

unique font into your template in order to find a

program that will be easy for you to use. On the other

hand, if you are a veteran web designer with knowledge

of html or javascript, you will probably find the

limitations of a user-friendly platform to be frustrating. 

There is no such thing as a blogging platform that is

objectively the best platform, because every blogger has

unique needs. The blogging movement is very much

about individuality, so it makes plenty of sense that

there would be many different platforms available that

are designed to meet the needs of different kinds of

individuals undertaking different kinds of projects. This

diversity is a good thing, because it means that you will

almost certainly be able to find a program that suits

your level of technical aptitude.

However, the fact that no two bloggers need the same

thing from a blogging platform can make your search

for the right platform a bit tricky. When you are reading

reviews of different platforms, try to keep your

priorities in mind and do your best to take into account

the position that the reviewer is coming from. For

example, a negative review written by an accomplished

software designer who complains that a popular

platform is too limited may tell you that the platform in

question is ideal for a beginning blogger. There is no

such thing as the perfect platform for everybody, so

instead of looking for the "best" platform, look for the

best platform for your specific criteria.

But, before I do, let's first define what a "One-Way Backlink" is.

A "One-Way Backlink" is simply a link that points back to your website from someone else's without you having to reciprocate back.

It doesn't have to get anymore difficult than that.

The more pointing back to yours, the higher the search engines will rank your website depending on your keyword competition and the quality or PR(Popularity Ranking) of the backlink.

These are very important factors to consider when doing link exchanges because you want the best links possible.

I know I do, and I'm sure you do to.

If your new to the Internet Marketing scene then what I'm about to reveal to you within this article will literally save you *tons* of time and get you those much needed "One-Way Backlinks" so you can have a fighting chance for the keywords your website is optimized for.

So... what's the BIG Secret?

ARTICLES!!

Why 'Articles' you ask and how do they get you "One-Way Backlinks"?

Well, first off, if you've been online for any length of time then you know that 'Content Is King', but the beauty of writing and syndicating articles is you get to include a 'Resource Box' with your articles that has all your website details in it along with your "URL".

It's that easy and if your good at writing articles and write them often and they target a specific niche that needs to be filled then they should have no problem getting picked up and spread around the Internet with all your website details and URL attached.

And... just so you know, articles are also considered one of the Best forms of VIRAL Marketing available on the Internet, so this should give you some incentive to get started as well.

Well, that covers the first question. Lets now move onto the last which is... "How do you get those high PR 'One-Way' Backlinks?"

Two words... "Article Directories".

Article Directories are hungry for content and are always looking for fresh NEW content to add to their databases for their readers, webmasters and for newsletter and e-Zine publishers.

The great benefit to submitting to "Article Directories" is that they usually have high PR(between 4 and 6) within the search engines depending on if its new or not and is where you'll benefit.

And that's not all either. Everytime you submit a new article to an article directory it creates a NEW Optimized Page just for your article with all your website details and URL(MOST Important), so the more article directories you submit to, the bigger your network will grow with more "One-Way Backlinks" pointing back to your website from other high PR article directories.

And as those article directories are getting spidered daily by other search engine robots(known as Spiders) your new pages will get pick up and indexed within their databases as well building your link network BIGGER and Bigger.

If you see ANY potential in using this linking strategy then don't sit on the fence.