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LoudStory's Storytelling Digest - Make It Wonderful

For the holiday, Supercalifragilisticexpialidize your campaigns
Christmas shouldn't be about superrrrpromotions, but about the spirit of childhood: innocence and wonder in front of a first-time experience. Can you brands do that for me, please?
us3.campaign-archive2.com

LoudStory's Storytelling Digest - When the mentor speaks

When your brand is a mentor
Some movies have strong mentors who deliver powerful life lessons. Brands can be mentors too. Here are useful examples and a 1-2-3 method.
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LoudStory's Storytelling Digest - Joy For One, Joy For All.

People Are Hungry For Joy
The business case of the organic food retailers shows us how good values and a positive mission are not enough to convince a whole country to change their behavior. It's better to conquer it group by group.
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LoudStory's Storytelling Digest - We Affect Each Other

We are not free to think
Spinoza's lesson is that people think they're free to think by themselves when they're actually behaving according to the social groups they belong to. If you want them to act a certain way, first you must understand their emotional drivers (their source of joy), then find the first happy users that...
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LoudStory's Storytelling Digest - Against The Obvious

Against The Obvious
Because our brain is lazy, we need to make thinks obvious when we communicate. But because it can soon fall asleep, surprise is also a key to a successful website or pitch.
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LoudStory's Storytelling Tips - Trends To Ride

Is your product answering a consumer trend?
To convince an investor (or yourself) that your startup is time-to-market, it can be useful to identify if your product or service is riding one of the 2016 consumer trends.
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LoudStory's Storytelling Digest - Good Copy

Good Copy
Good copywriting makes you feel the magic of a brand. Good copy is worth copying. Let's examine the website of M. Moustache.
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LoudStory's Storytelling Digest - The Story Behind Your Prices

Do cheap prices make for a good story?
If you tell people to buy you service because it's cheap, the message you're sending is that they're poor. Can't you find a more "feel-good" story?
us3.campaign-archive2.com

LoudStory's Storytelling Digest - Let People Speak In Your Favor

Let People Speak In Your Favor
Testimonials are obviously an effective way to build trust from new customers. I've built a Slideshare presentation gathering lots of great examples and telling you the basic rules.
us3.campaign-archive1.com

LoudStory's Storytelling Digest - Colors Are Achanging

New trendy colors are in town! Are they for you?
More and more cool websites have shifted from bright and joyful colors to more muted tones, giving a feeling of peacefulness and gentleness. Is this new trend for you?
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LoudStory's Storytelling Digest - Two words

Words anchor your images in people's imagination
I show you a tomatoe and tell you "Italy", you will see tuscan fields under the sun, a juicy tasty product, rich sauces, all Italian culinary traditions.
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👡 LoudStory's Storytelling Digest - Summer Best Of #6/6 👡

👡 LoudStory's Storytelling Digest - Summer Best Of #5/6 👡

👡 LoudStory's Storytelling Digest - Summer Best Of #5/6 👡
As you'll notice, the content is rather classic - although better executed than most classic newsletters. I really like the balance between the photos and the text:
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👡 LoudStory's Storytelling Digest - Summer Best Of #4/6 👡

👡 LoudStory's Storytelling Digest - Summer Best Of #4/6 👡
Steve Krug is a web design consultant who published a best-selling book about his experience: "Don't make me think". I heard Garrett Camp (the guy behind Uber's idea and designer of the first prototype) say he was totally inspired by it, so I checked it.
us3.campaign-archive1.com

👡 LoudStory's Storytelling Digest - Summer Best Of #3/6 👡

👡 LoudStory's Storytelling Digest - Summer Best Of #3/6 👡
I’ve already given you a full list of tips to create a good video. I've also mentioned a few inspiring examples to follow, like the simple but emotional Shyp explainer video or the colorful and sensible portrait of a runner.Making it short and to the point, but also entertaining and possibly cheap.....
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👡 LoudStory's Storytelling Digest - Summer Best Of #2/6 👡

👡 LoudStory's Storytelling Digest - Summer Best Of #2/6 👡
Like entrepreneurs, these wannabes chase a dream: to become famous, express a talent, share something they feel important. 
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👡 LoudStory's Storytelling Digest - Summer Best Of #1/6 👡

👡 LoudStory's Storytelling Digest - Summer Best Of #1/6 👡
When, as a consumer, you choose every morning the clothes you want to wear, you have, consciously or not, a secret conversation with yourself about how you want to feel and be perceived by other people.
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