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Work
  • VP, Marketing & Communications2017 to present
  • Head of communications2013 to 2017
  • Head of Digital Marketing, SodaStream InternationalMarch 2013 to October 2014
    • Led the global digital marketing strategy across 46 markets
    • Created omnichannel product launch campaigns for US, UK, Australia, Germany, Japan...
    • Built a new ecommerce platform, generating 40% growth in online sales
    • Created a digital campaign leading the company’s Super Bowl ad to 15M YouTube views
    • Managed digital asset development and global media purchase
  • Executive DirectorDecember 2009 to March 2013Tel Aviv, Israel
    • Led a team of 25 digital marketing managers and PR specialists
    • Built branding & marketing strategies for 30 clients (HP, Microsoft, Viber, Mobli, Yotpo...)
    • Integral part of the company’s executive management
    • Recruited, trained and managed a team of marketing and PR managers
    • Drove the team’s growth from 7 to 25 in 3 years
    • Built a KPI-driven framework and initiated an ongoing reporting process
    • Developed strategic marketing plans for startup and corporate clients
  • Marketing and business develompment2003 to 2009
    Within my responsibilities :
    Marcom
    Initiated marketing
    Business meetings - Introduction of Amsalem
    CRM management
    Customer relations follow up
Education
Current City and Hometown

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