PlacesAbu Dhabi, United Arab EmiratesMarketing ConsultantMiddle East Public Relations Association
Are you crisis ready? In today’s world of social media and 24-hour news, perception is everything. Your corporate reputation may be in excellent health, but it will come to nothing if a crisis is not managed effectively.
Our MEPRA Academy course on 24 April led by Emmy Award winning journalist, Jim Preen, will look at communicating with the media and internal audiences when a crisis strikes, what a crisis comms plan should contain and the importance of staying in touch with the public mood. The morning will cover planning, whilst the afternoon allows the participants to leverage their newly acquired knowledge during a crisis simulation. Register now to secure your space!
http://www.mepra.org/events/crisiscommunications/
Do you have the skills needed to present to an audience confidently and with conviction?
If, when given the task of presenting to others and delivering your message effectively leaves you feeling uneasy, why not join other PR pros on the journey to presenting with impact at the MEPRA Academy training. Held on Wednesday 18 April, register via the link http://www.mepra.org/events/presentingwithimpact/
#publicrelations #communications #MEPRAacademy
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MEPRA was proud to host a panel session on the latest trends and challenges in our industry during today’s International Government Communications Forum ! Thank you for having us @sharjahmedia ! Thank you to our board members, @bpggroup’s Kevin Hasler, @asdaabmpr’s Margaret Flanagan, The Corporate Office’s Fahad Al Qahtani & our Chair @fourcommsgulf Ray Eglington for an insightful discussion!
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#igcf #mepra #governmentcomms #UAEPR #industryleaders
Did you see MEPRA at the International Government Communication Forum? #IGCF18
Representing MEPRA were valuable board members including our Chair, Ray Eglington Four Communications, BPG Group's Kevin Hasler, Margaret Flanagan from ASDA'A Burson-Marsteller Public Relations and Fahad Alqahtani discussing the latest trends and challenges in the communications industry and what's in store for the future!
Visiting members Cicero & Bernay for training on Chartered Institute of Public Relations platform - thanks for having us! With a MEPRA membership you can gain access to CIPR CPD accredited development programs, fully supported by us as the regions leading association in PR. Our partnership provides access to internationally recognised accreditation for PR professionals in the Middle East. Become a member http://www.mepra.org/membership/
Few of us are naturally at ease in front of an audience, but being able to hold a room and engage your listeners with assurance is a key objective of our presentation skills MEPRA Academy course.
Mastering the skills of effective presentation is a key aspect of professional development. Whatever your level, you may be required to present and this course will help you develop the essential skills and techniques involved in designing and delivering dynamic presentations.
This ...practical workshop, held on Wednesday 18th April, will explore various presentation techniques, and will focus on preparation, content and delivery. Register online
http://www.mepra.org/events/presentingwithimpact/
Spend a minute with MEPRA getting know our Chair, Ray Eglington - everything from why he got into PR to his ‘eclectic’ playlist! #yourmepra #industryleader
Want to find out how to create the an award winning digital PR campaign? Watch our interview with Cheryl King from Markettiers mena : Gold winners of 'Best Use of Digital PR' #MEPRAAward who launched the DMCC international roadshow 'Made for Trade Live'. The campaign sought to encourage businesses to expand into Dubai.
Succeeding in delivering broad engagement and five-fold increase in business enquiries, meant this campaign became one of the most commercially successful in the client's history.
http://www.mepra.org/…/art…/2017bestuseofdigitalprgoldaward/
MEPRA is hosting a free breakfast seminar in Dubai on 12 April exclusively for our members, discussing the latest measurement strategies and trends.
In a world of numerous metrics, frameworks, and infinite data, it can be difficult for PR and communications professionals to implement a simple but effective measurement program. It is important to identify meaningful ways to improve the accuracy of data and generate insights that deliver value and impact.
The morning event will... be led by the master of measurement, Mazen Nahawi, founder and CEO of CARMA, a global provider of media intelligence solutions. So what are you waiting for?
MEPRA members, register now there's limited availability! http://www.mepra.org/events/seminar-measurement/
Online registrations are now open for the 7th International Government Communication Forum 28-29 March at Expo Centre Sharjah, featuring speakers including father of the internet, Sir Timothy Berners-Lee, former Polish President Lech Walesa, founder of Wikipedia, Jimmy Wales, former White House Press Secretary, Sean Spicer, and the renowned US TV presenter, Jason Silva - amongst many more!
This is a free event for marketing and communication professionals looking to better un...derstand the implications of the digital age on the communications landscape and how generational shifts in the 4th Industrial Revolution are changing the game for governments, companies, and agencies.
This year’s forum will address the future of government communication in the face of exponential digital changes. MEPRA will feature a special panel presentation at 13:35PM on 29th March.
Under the guidance of His Highness Sheikh Dr. Sultan bin Muhammad Al Qasimi, UAE Supreme Council Member and Ruler of Sharjah, Sharjah launched the inaugural edition of the forum in 2012.
Register: https://sgmb.ae/en/portfolio/igcf/registration.aspx
For those of you seeking tips and advice on how best to use social media effectively to drive online conversions, read the article from Hootsuite, just one of the social media management platforms recommended at the #MEPRAAcademy last week in Dubai, where we were discussing social influencers and - more importantly - engagement.
This is just one tool to help brands keep on top of social scheduling, by summarising all your social activity in one place, and ultimately improving traffic and conversions https://goo.gl/ZKNV89
Are you a PR or communications professional keen to develop a clearer understanding of the digital marketing landscape?
Learn how to put together a successful digital marketing strategy to increase brand awareness and benefit business outcomes at the MEPRA Academy one-day training event on Thursday 29th March.
For more information or to register, visit http://www.mepra.org/events/digitalmarketingstrategies/
Introducing Etihad Airways : Gold winners of 'In-house Team of the Year' #MEPRAAward Watch our interview with Amina Taher, Vice President of Corporate Affairs at Etihad Aviation Group, to find out exactly why they were worthy winners! http://www.mepra.org/kno…/articles/2017inhouseteamoftheyear/
PR pros from The Qode , Etihad Airways & Jumeirah Group are engaging in the MEPRA Academy 'Mastering Influencer Engagement' training event. Watch a snippet into what they're learning by Luxury PR Manager, Moushmi Bhatia, from PR agency The Qode. So much more still to come! Register for future academy events http://www.mepra.org/events/
#mymepra #growingtogether #mepraacademy 🎓
The PR industry is aware that the social stratosphere is being taken over by 'influencers', hence why MEPRA Academy event 'Mastering Influencer Engagement' has been so popular. Stay posted on Instagram and Twitter for more tips coming live from the day-long workshop tomorrow!
Read PR Daily News recent article on 3 great ways to get amazing PR with influencer marketing https://goo.gl/v41jSL
You have long been asking for a better way to learn more about the 2017 MEPRA Award winners and their standout campaigns, so we took the time to interview the Gold winning teams!
Learn more about the highlights and challenges of the region’s best communications campaigns for 2017! Head to the resources tab on our website
http://www.mepra.org/knowledge/articles/ 
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This is YOUR MEPRA, if you have any ideas on how we can better serve you as members, please don’t hesitate to get in touch - community@mepra.org 
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#mepraawards #meprawards #PRawards #PRcampaigns #yourmepra #growingtogether
Happy International Women’s Day! To celebrate this special day we spoke to one of the region’s most successful and inspiring women in PR Amina Taher- MEPRA Strategy Board Member & VP Corporate Affairs for Etihad Airways.
Amina shares her biggest influences and why #IWD is so important. 
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https://www.youtube.com/watch?v=gmoREknC7Dg ....
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#iwd2018 #iwd #pressforprogress #PRwomen #womeninleadership #womenempowerment #girlboss #mepraleader #inspiration
