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Identifying an attractive, well-defined job that needs to be done in consumers' lives as a north star for innovation efforts is an excellent first step that can pay massive dividends. But doing so is only the beginning of the journey. http://nlsn.co/6180DONPI

Making Innovation Work: Three Tips for Taking 'Jobs to be Done' from Theory to Practice
What do dental chews for pets, adult incontinence undergarments and sweetened light beer have in common? On the surface, absolutely nothing. A closer look, however, reveals that each solved a specific
nielsen.com

67% of Americans say they will be prioritizing healthy or socially conscious food purchases in 2018. And this goal has consumers focused on fresh foods, clean label products and items without artificial sweeteners. http://nlsn.co/6181DOSrF

Fad or Fundamental? What's Next for Health & Wellness in 2018
Finding total store growth has been a challenge over the last year. Despite this challenge, pockets of growth do still exist across the store, and many are being driven by consumers' desire to live healthier lives.
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Videos
Nielsen's Digital team accepted Crackle's Ice Bucket Challenge and nominates eXelate, Integral Ad Science and Moat! #IceBucketChallenge
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NY Auto Show - Nielsen IAG Advertising Awards
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Consumer 360 Interview: Tom Davenport On Analytics
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Posts

If you missed the deadline for the Nielsen Design Impact Award, we’ve got you covered. Now you have until February 9th to submit your best package redesigns. http://nlsn.co/6182DOmDk

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In all, songs performed at the GRAMMYs and their original versions were streamed over 9.3 million times on reporting on-demand audio streaming services on Monday, an increase of nearly 2.1 million streams more than Saturday, Jan. 27. http://nlsn.co/6185DO5gl

The GRAMMY Effect: Sales and On-Demand Streams of Music Performed at the 60th GRAMMY Awards Surge
The 2018 GRAMMY Awards on Jan. 28, 2018, helped spur sales and on-demand streaming gains for the artists and songs performed during the annual awards show.
nielsen.com

Join us for a panel discussion on the State of the Union for Media insights at the Media Insights and Engagement Conference on Wednesday, Feb. 7. Kelly Abcarian, SVP, Product Leadership, Nielsen, will be discussing the state of media measurement.. @_MediaFusion http://nlsn.co/6185DOHbD

The Media Insights & Engagement Conference
This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 3099067.
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Join us at the Media Insights and Engagement Conference next week in Miami. We're an official sponsor; come check us out. @_MediaFusion http://nlsn.co/6189DOGWv

The Media Insights & Engagement Conference
This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 3099067.
marketing.knect365.com

We’re excited to have been awarded Bronze Class and Industry Mover awards in RobecoSAM’s Sustainability Yearbook 2018. “We’re proud of this further recognition of our efforts to drive continuous improvement across all aspects of our global business and our top ESG issues,” said Crystal Barnes, SVP, Global Responsibility & Sustainability, Nielsen #ESG #2018SustyYearbook

Nielsen Receives Two Sustainability Awards From RobecoSAM - News Center | Nielsen
We're excited to announce that Nielsen was honored today with both Bronze Class and Industry Mover awards in RobecoSAM's annual "Sustainability Yearbook" for 2018.
sites.nielsen.com

Without knowing the total addressable base of users, ad buyers could be over or under-spending to reach their intended audience http://nlsn.co/6189D3ANN

The Truth is Out There: Knowing the Real Addressable Universe Is Crucial to TV Buys
In order for agencies to accurately plan and execute media campaigns beyond age and gender-and for media owners to appropriately value these advanced demographics-it's crucial to know how many of these people there actually are.
nielsen.com

When it comes to picking a Super Bowl halftime performer, this year's NFL match-up has quite the performer lined up. In fact, Justin Timberlake is tied with Jennifer Lopez as the most marketable artist in Pop music among artists under age 50. http://nlsn.co/6184D3aC6

The Evolution of Super Bowl LII Halftime Performer Justin Timberlake
Justin Timberlake is ready to make his third career performance during a Super Bowl halftime show, and he'll take the stage just two days after the release of his new album Man of the Woods.
nielsen.com

Question: Are social media stars real celebrities? For many, Millennials they are: http://nlsn.co/6188D3ZEj

The Database: Episode 5, Media Minutes, Digital Devices, and the Generation Driving Today's Trends
In this episode of The Database, a podcast from Nielsen, we're diving into media, specifically how much time we spend with devices, which devices are growing in popularity and how Millennials are driving trends across these devices.
nielsen.com

Last year, more than 111.3 million viewers tuned into the Super Bowl-and it's no longer just a man's game. Viewership among men and women was nearly equal last year. For brands, this creates a huge opportunity to showcase new products that appeal across genders and cultures. http://nlsn.co/6182D3XA0

Super Bowl 52: Who's Watching and What's Filling Americans' Baskets?
On Sunday, Feb. 4, the Philadelphia Eagles will take on the New England Patriots, and while the teams are practicing before the big game, consumers around the country are putting their game faces on.
nielsen.com

Over the top (OTT) viewing is gaining in popularity, growing and here to stay. And that means big opportunities for marketers, agencies and advertisers to engage viewers and consumers that spend time with these burgeoning media platforms. http://nlsn.co/6182D39li

Nielsen at NATPE: Over-the-top Growth and Opportunities - News Center | Nielsen
During the 2018 National Association of Television Program Executives (NATPE) conference in Miami Beach, Fla., Kelly Abcarian, SVP of Product Leadership at Nielsen, presented the state of OTT, including OTT viewing behaviors and the platforms' growth in local markets.
sites.nielsen.com

Brand marketers and package designers: Last call to earn fame and glory by connecting beauty to business outcomes. Submit your designs by the January 31st deadline: http://nlsn.co/6187DMC3v

Nielsen Design Impact Award
The Dieline Awards 2018 - Worldwide Package Design Awards Competition
thedielineawards.com

An amazing night for Nielsen Entertainment clients at #NielsenBash2018 http://nlsn.co/6189D3kDZ

Check out Khalid blowing the roof off at our #nielsenbash2018

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One hesitation for brands looking to enter the esports market has been the common misconception that esports fans reject sponsorship or brand involvement. Our research shows quite the opposite. http://nlsn.co/6186DMvoO

Esports, Jump In or Miss the Mark
The esports industry is growing quickly, with new leagues, teams and distribution channels. And this growth is attracting new high-profile esports investment from brands, media organizations and traditional sports rightsholders.
nielsen.com