Pages organically reach about 16% of their fans on average.* This is not unique to business Pages. The degree of reach between users and their Friends is similar as well. Fans may miss content from friends or business Pages if they are not logged onto the site during a period when your posts are active in Newsfeed. Additionally, with all the content that is being shared daily, Newsfeed uses an algorithm to rank content based upon the likely interest to a user to help deliver the most relevant content. (*Read More here: comScore's The Power of Like http://bit.ly/comscorelikes)

By posting engaging content, you can increase the reach of your posts. Engaging content includes posting videos/photos, asking questions, sharing helpful and exclusive information and more. Another way to make sure your fans see your stories is by sponsoring your posts. To sponsor your posts:

a) Visit https://facebook.com/ads/create

b) Choose to boosts your most recent Page post.

c) Select your desired targeting, run dates, and budget.

d) Post regularly on your Page and we’ll distribute your most recent post to your target audience.

Be sure to continually check the performance of your ad(s) through the Ads Manager and Ad Reports. Use this information to improve how you target your ads and the content you use to engage your audience.