Every Justin Bieber CD in Los Angeles Is Missing
By the time you read this, every Justin Bieber record in the city of Los Angeles has been replaced by a CD covered with cats and pizza slices. No joke.
Over the past month, we've smuggled more than 5,000 of our CD's into hundreds of big box stores all over the Los Angeles area, replacing every Bieber CD we find with our own artfully designed impostors.
To make sure they stay on shelves, each handcrafted album has been meticulously disguised to look exactly like Justin Bieber's record "Believe." But inside, you'll find a CD face adorned with cats and pizzas, crowned with a doge in a taco.
Imprinted on the disc is our new album, From The Bottom Of My Heart To The Top Of Your Lungs, an electronic record featuring collaborations and remixes with Dillon Francis, Porter Robinson, Kill The Noise, Syn Cole, Bassnectar and Gramatik.
The ersatz records are shrink-wrapped, bar-coded, and can be scanned and purchased at the register.
Why did we do it?
Because retail stores could be the most powerful outlets for the spread of independent art, but instead they've saturated themselves with commercially filtered noise.
So we turned stores like Best Buy and Walmart into artistic canvases by droplifting our art directly into the hands of consumers. If retailers make it impossible for unsigned artists to get into big box stores, we'll just force our way in.
How will you know which CD's our ours? Study the photo above of our CD in a store display. We intentionally left two subtle differences in the cover design so you could tell them apart.
Click here to hear the first single from the record, The Silence feat. Crywolf & Aylen: https://soundcloud.com/whoispaz/thesilence
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