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Former Speaker of the House Tip O’ Neill used to say that all politics is local. Today all politics is social – and the 2012 campaign is shaping up to be most social in history. With that in mind, Facebook and CNN are thrilled to launch the “I’m Voting” app -- an interactive and uniquely social tool that will make it even easier for the people who use Facebook to make their voices heard this election cycle.

The app, created by platform developer and digital marketing agency Tenthwave Digital, allows users to both make a commitment to vote, and to choose the candidates and issues that matter most to them – the economy, health care, immigration, foreign policy (see screenshots below).

Here are a few highlights of the “I’m Voting” app:

• Social by Design -- The app is social by design, helping people see where their Facebook friends stand on certain issues. The Open Graph enabled app allows people to keep their views private or share with friends through Facebook Timeline, News Feed, and real-time Ticker.

• Visually Engaging – The app lets people see how many of their Facebook friends have joined them in supporting particular issues or candidates – and those commitments are displayed on an interactive map.

• Mobile and Second Screen – The app, which is available on mobile and desktop devices, will serve as a “second screen” for CNN’s on-air and online content. CNN will utilize the app to ask Facebook users about the important issues driving the national dialogue, and then report on their answers.

• English and Spanish – The app will be available in both English and Spanish in an effort to reach and engage a broad community.

Tenthwave Digital previously collaborated with Facebook on deep interactive experiences like “Stop Bullying: Speak Up,” and “A Nation Gives Thanks” -– an app that honors the contributions of the U.S. military.

With Election Day right around the corner, it’s time for everyone to get involved, understand the issues, and make a commitment to participate. We believe that the power of friends – the social dynamic that creates a societal impact -- will result in a more involved citizenry that turns out on Election Day, informed about the most critical issues facing the nation.

Let’s all make the commitment: “I’m voting.”

-- Facebook Politics & Government Team

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