Facebook's Scott Shapiro joined a panel of top media executives at dmexco to discuss the measurement challenges facing today's marketers. You can watch the video on our blog.
Facebook's Scott Shapiro talks Atlas & the evolution of measurement with ExchangeWire at #dmexco
New video: Atlas & TubeMogul chat about people-based measurement for ExchangeWire #dmexco
New video from ExchangeWire: Infectious Media & Atlas share their success with people-based measurement #dmexco
Meet Agency Lead Jack Southerland, this month's featured Atlas team member.
New case study: Atlas helped The Ad Council & Feeding America uncover a massive 649% more volunteer signups.
How do you solve the challenge of mobile measurement? We assembled a team of industry experts at the Cannes Festival of Creativity to find out. Marketing Week has the full story.
Find out why setting the proper lookback windows for your campaign is so important.
Does your measurement solution work on mobile? Atlas does. We counted 19K+ extra mobile sales for Net-a-Porter in a recent case study. Read the full results today.
New from Adweek: Atlas delivers cross-publisher, cross-environment campaign measurement for The Ad Council and Feeding America. Get the details here.
Atlas now measures your ad performance with increased accuracy, leveraging insights from 1.15 billion cross-environment Facebook users worldwide.
People are at the center of every successful marketing campaign. Meet Christyna Vincent, this month's featured Atlas employee.
Atlas' people-based measurement delivers real value in real time. Learn how our client Performance Media Group reduced overall cost-per-GRP 20% by making mid-flight campaign adjustments.
"I love how Facebook is leading the charge in digital marketing to focus on reaching people and measuring ad effectiveness based on real business objectives. So much time is spent on the details. I like that we help with the big picture." Meet Atlas Partner Manager Jay Craig.
New Case Study: Atlas Measured 24% More Conversions Than Cookies for KLM: http://ow.ly/Zve2l
We're excited to announce several product updates focused on delivering and measuring true business value to marketers.