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In honor of National Holiday (Ugly) Sweater Day and the Mannequin Challenge, the HLA team decided to have a little fun. Hope you all enjoy our video as much as we did making it. HAPPY HOLIDAYS!! Music Used: Jingle Bells – by Kevin MacLeod
Don't worry. Be happy. Ahoy, from Seneca Lake and our summer experience. #teamHLA
His Bark is Worse than His Bite

Stop by our booth Twin Tier Ties Expo today and enter to win a free marketing consultation! Unfortunately, we can’t be there in person because we are busy promoting many local businesses, like yours! Thank you Elmira College for putting on this great event!

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Even the most exciting job has boring bits. Spies have to top-up the screen wash on their underwater cars. Professional wrestlers are locked in an endless search for the optimal grease-shimmer. Film stars, from time to time, may find themselves sharing a murky jacuzzi with Tom Cruise.

Are you a Dunker, a Twister, or a ? Tell us how you like to eat Oreo cookies on this #NationalOreoCookieDay.

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Opinion: Start small and invest in things that are most aligned with your current strategies.

Every little bit helps. Please support your local United Way Campaign today!

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Cayuga Medical Center

Yesterday, John Rudd, CEO spoke at the press conference for the UnitedWay Tompkins announcing their Sprint to $300k campaign along with Heather McDaniel from TC...AD and James Brown, president and CEO of UWTC.

This campaign is a final sprint to the end of March in their effort to close out their 2017-18 annual community campaign.

Their annual campaign provides a tremendous amount of support to those in need. Visit to donate.

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Recently I was completing a global project for a major fashion brand, which focused on the use of social media by young influencers between 16 and 24. I was short a few interviews, so in a crunch, put my own three Gen Z children in front of the camera. What I heard disturbed me, both as an agency CS...
Quick! What’s the difference between a positioning statement and set of brand values?
The photo-sharing network is vying with Snapchat to get users sharing content through their platforms. How will adding GIFs augment your content strategies?